Topic: Merkley + Partners

Kate Upton Scrubs a Clean Path to Super Bowl for Mercedes-Benz Model washes CLA in one of two teasers

Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser for…

January 22, 2013, 1:30 PM EST

Smithfield Foods Hires New Creative Shop Shift covers Smithfield, Gwaltney brands

Doner is getting into the pork business. The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot dogs,…

October 26, 2012, 1:59 PM EDT

LendingTree Selects Creative Agency New shop's first work is expected in March

Five months after hiring a media agency, LendingTree has found a new lead creative shop. Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign…

September 7, 2012, 12:09 PM EDT

O'Charley's Taps New Shop for Creative, Media Doner succeeds Merkley on the business

O’Charley’s is taking its advertising business to the Midwest. The restaurant chain, after nearly two years with New York shop Merkley + Partners, has hired Doner, which is based in Southfield,…

August 7, 2012, 2:20 PM EDT

O'Charley's Reviews Creative and Media Biz Incumbent Merkley opts for unusual defense

Merkley + Partners is making an unusual defense in the review of the O’Charley’s restaurant account that the agency has handled since late 2010. Rather than participate in the review process,…

February 28, 2012, 9:09 PM EST

Victim in Y&R Elevator Accident Had Worked at Several N.Y. Shops 'She was hard-working, dedicated, and smart'

Suzanne Hart, the Young & Rubicam staffer who died in an elevator accident at the agency today, had held a series of jobs in new business development and account management…

December 14, 2011, 4:40 PM EST

Challenging Year Ahead for Ad Industry 2012 might not be the worst year agencies and marketers have seen recently—but it definitely won't be the best

Media agencies have shrunk their ad spending forecasts, Publicis Groupe is clamping down on hiring and salaries, and MDC Partners CEO Miles Nadal is seeing a deceleration in marketer spending.…

December 14, 2011, 12:02 AM EST

Ad of the Day: Smart Car In a world of big, another auto brand wants you to think small

Remember the Smart car—that quirky European two-seater created by the auto world's most improbable partners, Swatch and Daimler-Benz? If you do, you're ahead of many other Americans, half of whom…

September 20, 2011, 12:06 PM EDT

Merck's Global Creative Review Covers 3 Drugs Total media spending estimated at $50 million

The Merck & Co. consumer brands in play in the company’s global creative review are Dr. Scholl’s, Miralax and an incontinence drug for women that’s shifting from prescription to over-the-counter…

August 24, 2011, 7:11 AM EDT