Topic: Merkle

Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

Moves into mobile and display advertising

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp…

Facebook Brings New Partners Into Its Ad Network of the Future

Publicis, Mediaocean and Merkle join Atlas

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms. Publicis and its tech arm,…

Merkle Acquires Digital Player New Control

Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable

'Imagine you buy a dozen donuts, and you open the box and there’s one donut.'

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital…