Merkle | Adweek Merkle | Adweek
Advertisement

Topic: Merkle

Type
Merkle Acquires Digital Player New Control Deal expands Merkle's footprint to Chicago

Customer relationship marketing specialist Merkle has acquired New Control, a digital and direct marketing shop whose clients include Chase, PNC Bank, Visa, Gap and Sony. The terms of the deal--which was…

April 2, 2014, 6:59 PM EDT

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable 'Imagine you buy a dozen donuts, and you open the box and there’s one donut.'

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital…

April 2, 2014, 11:57 AM EDT

Advertisement