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Topic: Mergers and Acquisitions

Will It Be a Summer of Consolidation in Ad Tech?

AOL could just be the beginning as rumors fly

Could Verizon's $4.4 billion purchase of AOL spark a summer of acquisitions in the ad-tech space? It depends on whom you ask. Yahoo has reportedly considered making Foursquare a big offer…

Agency Cuts and Consolidation Are Likely to Follow Kraft Heinz Merger

But layoffs and plant closings could come first

The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs.…

Olson Sells to Consulting Group for $295M

Minneapolis agency's leadership will remain in place

Olson, one of the industry’s largest remaining independent agencies in America, has signed a definitive deal to be acquired by ICF International, a Fairfax, Va., provider of consulting services and…

Publicis Groupe Buys Canada's Nurun

Pays $115 million for 14-year-old tech firm

Paris-based Publicis Groupe has acquired digital agency Nurun from Quebecor Media in a $115 million deal. Since its inception in 2000, Nurun has swiftly grown into one of the world's leading…

Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

Comcast to Buy Out Time Warner Cable [Updated]

$45.2 billion deal will unite two top MSOs

In a tweet heard ‘round the cable universe, CNBC’s David Faber on Wednesday night said that multiple sources have told him that Comcast is preparing to make a formal overture…

Digital Agency Swift Buys PR Shop Saeger Media Group

Drops "Collective" from name

Portland, Oregon-based digital creative agency Swift Collective has acquired Los Angeles-based public relations agency Saeger Media Group for an undisclosed sum. The combined company, announced Monday, will operate under the name…

Will the Canadians Put the Ax to Saks?

Expert says leave venerable department store alone

If there’s one thing devoted shoppers of a hallowed retail chain fear more than a store closing its doors it is a big corporate buyout. Perhaps you will recall how, in…

What the Publicis-Omnicom Merger Means to Media Owners

Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

Publicis-Omnicom Merger May Raise Antitrust Concerns [Updated]

Regulators could eye control over ad rates, data

The merger of Publicis and Omnicom to form the world's largest ad conglomerate is bound to raise more than a few eyebrows in Washington where regulators could add conditions to…

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