Topic: mergers & acquisitions

Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory

Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

Independent Cable Networks Don't Agree on Comcast-TWC Merger

Is it good for the little guy or not?

As Comcast prepares to add millions more subscribers to its already vast base, there's one group particularly vulnerable to this newest and biggest player: independent cable networks. These folks don't have…

Agencies and Media Owners Aren't Interested in Owning Ad Tech

Would rather partner with such firms instead

Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media…