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Topic: Meredith

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What Does a Programmatic Sales Chief Actually Do? Meredith’s Chip Schenck discusses his new gig

Specs Who Chip Schenck Age 43 New gig Vp, programmatic sales and strategy, Meredith Old gig Vp, publisher, development, PubMatic There’s still a learning curve around programmatic. Do you have an analogy you use to explain…

February 23, 2014, 9:44 PM EST

Meredith Partners With Kiip for Branded In-App Rewards Mobile startup shifts focus to rewarding everyday activities

Rewards-based mobile ad startup Kiip has signed its first major media client, Meredith Corp., as the platform expands its focus outside of gaming. The mass women's magazine publisher and broadcaster…

February 18, 2014, 8:00 AM EST

Questionable Traffic Seems to Follow This Video Company Everywhere OneScreen has had issues with Meredith, Bonnier, Touchstorm and others

In mid-2012, the online content/distribution firm Touchstorm was pushing further into original Web video, particularly for its lifestyle site Howdini. Like many in the industry, Howdini was attracting solid CPMs…

December 18, 2013, 6:00 AM EST

Bauer's Closer Magazine Hits Newsstands Today Aimed at women over 40

At a time when young stars like Kim Kardashian, Miley Cyrus and Selena Gomez are minting money for magazines, Bauer is making quite a different statement with the cover choice…

October 30, 2013, 12:02 AM EDT

Traditional Home Names Former Condé Exec As Publisher Amy Churgin spent 8 years at Architectural Digest

A month after losing Beth Fuchs Brenner to the new Domino, Traditional Home is getting a new publisher. Meredith has tapped former Condé Nast exec Amy Churgin to lead advertising…

October 18, 2013, 2:29 PM EDT

Meredith Taps MSLO Exec as More Publisher Alison Adler Matz to replace Sabine Feldmann

Des Moines-based Meredith Corp. has found its replacement for former More publisher Sabine Feldmann, who left the company last month to join newly installed publisher Connie Anne Phillips at Glamour.…

August 6, 2013, 3:24 PM EDT

Meredith Extends Allrecipes.com to Print First issue to roll out in November

During the past several years, Meredith has invested heavily in the food space, acquiring Every Day with Rachael Ray from Reader's Digest Association in 2011 and purchasing Allrecipes.com from RDA…

July 15, 2013, 9:43 AM EDT

Unusual Alliance Between Meredith and Wenner Magazine Titles 'It's like we're dating'

In a tale of strange bedfellows, Meredith’s Fitness and Wenner Media’s Men’s Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc. There’s…

July 7, 2013, 10:49 PM EDT

Women's Service Mags Trade Housekeeping for Style Shift tone without losing their identity

Traditionally the purveyor of recipes and cleaning tips, women’s service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O,…

March 11, 2013, 11:31 PM EDT

Meredith Talks Dead; Time Inc. Will Spin Off CEO Laura Lang out after 15 months

So much for moving to Iowa. Following reports from earlier today that Time Warner’s plan to sell its Time Inc. publishing unit to Des Moines-based Meredith Corp. had collapsed, the…

March 6, 2013, 6:23 PM EST

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