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Topic: Meredith

Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier

Brings together mobile, e-commerce and native ads

Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform…

Infographic: Women's Media Consumption Habits

Digital preferences show how brands can reach ladies on their own terms

As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers. For more than a…

Photos of SXSW, Internet Celebs and Major Musicians From L.A. to New York

The latest celebrations

SXSW Interactive took place in Austin, drawing attendees from all industries to celebrate innovation and technology, while magazine parties and charity galas commenced in New York and LA. 

More Magazine Gets Luxe Redesign to Reflect Its High-Income Audience

Women's title boasts industry's most affluent readers

If you had to guess which women's magazine had the highest median household income, what would you say? Perhaps Harper's Bazaar? Maybe Vogue? As it turns out, the answer isn't an…

New Content-Driven Ad Network Partners With Time Inc. and Meredith

OneSpot takes aim at big brands

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an…

The Week's Best Parties: Adweek's Brand Genius and the Clio Awards

This time, it's all about winning

The calm before the big show at Cipriani 25 Broadway in New York’s Cunard Building. 

The Week's Best Parties: Award Shows and Galas Led the Way

And some special guests showed up at industry mixers

From left, Meredith EICs Lauren Purcell of EveryDay With Rachael Ray, Cheryl Brown of Allrecipes and Jessie Price of EatingWell enjoy cocktails at an agency mixer on the rooftop of…

Next Issue Media Hires a Creative Agency

Eleven to break first campaign later this year

Next Issue Media, a start-up technology company founded by publishers such as Condé Nast, Hearst, Meredith and Time Inc., has hired Eleven to lead its creative efforts. Next Issue offers an…

Family Circle Redesign Puts Focus on Nontraditional Families

Plus, more beauty and style content

Meredith’s Family Circle is getting a facelift with its September issue. But the redesign, introduced earlier this month, isn’t just cosmetic—the magazine is also updating its content in an effort…

Magazine Smartphone Apps Are Being Brought Back From the Dead

Free content makeovers may be the way to go

Not so long ago, magazine publishers were flooding the market with smartphone apps. But a browse through the Apple App Store reveals dozens of magazine-branded apps languishing in a sort…

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