Merck & Co. | Adweek
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Topic: Merck & Co.

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Health Groups to FTC: Claritin Ain't Candy Movie tie-in shouldn't treat OTC treatment like a treat

Public health advocates are charging that Merck's entertainment product tie-in campaign for children’s Claritin with the movie Madagascar 3 is deceptive and dangerous because it could cause children to confuse…

June 20, 2012, 12:42 PM EDT

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