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Topic: Mercedes

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7 Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

November 7, 2014, 1:19 PM EST

Study Finds Mercedes Advertising Outperforms Competitors Across the Board Asked users to respond to 250,000 ads in print, digital and TV

Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness. But a new study launching today from Phoenix Marketing International…

November 5, 2014, 9:34 AM EST

Here’s Why Automakers Are Ahead of the Game in Digital Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

October 21, 2014, 11:10 AM EDT

Mercedes Generated 54% More Traffic by Running Ads on 2 Major Social Sites Claims it's first to try simultaneous Facebook and Instagram promos

Within digital marketing, Facebook is largely seen as a direct-response advertising platform while Instagram is used primarily for branding. Today, Mercedes is sharing results from a social-heavy campaign, claiming to…

October 1, 2014, 5:41 PM EDT

Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia Just don't expect Vladimir Putin to get one

As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at…

August 29, 2014, 1:46 PM EDT

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

LinkedIn Unveils Sponsored Updates for Desktop and Mobile Professional social net keeps building ad business

LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its 225-million-users-strong business professionals social net. Companies and other organizations with LinkedIn…

July 23, 2013, 11:56 AM EDT

Campbell Ewald's Chief Marketer Can't Talk About Cadillac But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

April 21, 2013, 11:37 PM EDT

Meet the Most Suspect Publishers on the Web The rise of ghost sites, where traffic is huge but humans are few

If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers…

March 19, 2013, 12:01 AM EDT

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

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