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Topic: Mercedes-benz

Mercedes Accelerates to Its Top Speed in Real Time Through 4 Short Ads

And get ready to do more speed reading

These four brief ads from Jung von Matt illustrate, in real time, just how quickly the Mercedes-AMG GT S accelerates from 0 to its top speed of 310 kilometers per…

Can Cadillac Move Back Into the Luxury Lane?

CMO Uwe Ellinghaus makes a brand-new start of it in old New York

When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.…

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart

Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz

Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

Tortoise Gets a Lift From a Very Fast Sports Car in Mercedes' Version of This Aesop's Fable

The hare, like Bugs Bunny before him, comes up short

A new $100,000 sports car helps the tortoise beat the hare in Mercedes-Benz' Super Bowl ad, which the automaker posted on YouTube today. The ad, from Merkley + Partners in New…

BMW Will Promote Its Plug-In Car at the Super Bowl

Three luxury automakers vie for best spot

The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back. Lead creative agency Kirshenbaum Bond Senecal + Partners is producing a 60-second…

Ad of the Day: Mercedes-Benz Just Made a Great Fashion Ad, and It's a Total Piss-Take

Hilarious, gorgeous short film for Berlin Fashion Week

As a rule, fashion ads are beautifully vapid. And they just got the send-up they deserve. Next week is Mercedes-Benz Fashion Week in Berlin, and the event's title sponsor is out…

Here Are the Top TV Advertisers of 2014

Includes findings from 23 industries

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its brands of the year finalists…

Selena Gomez Takes a Page Out of Taylor Swift's Instagram Songbook

Lip-sync of other stars' tunes are becoming social video gold

Last week, Taylor Swift was the No. 1 celebrity on the Adweek/Shareablee Instagram branded video charts after she posted a clip of herself driving in a car while lip-syncing to…

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