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Topic: Mercedes-benz

5 Instagram Tips From Mercedes-Benz, Which Gets Superb Engagement on the Platform

It's about 'telling powerful stories'

Follow Mercedes-Benz on Instagram, and you'll soon learn two things: It posts several times a day across the brand's properties, and people eat it up. For instance, the carmaker's global account,…

Mercedes-Benz's Hilariously Fun Fashion Week Ad Stars Michel Gaubert and His Mini-Me

Yes, Petit Michel is a puppet

Mercedes-Benz Fashion Week Berlin is upon us. And in keeping with the flourish and expense of the event, it would be natural to expect beautiful ads showcasing beautiful people in…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

How Mercedes-Benz Is Using Facebook and Instagram's Direct Messaging to Play Secret Santa

A social 'ho, ho, ho'

If you think direct-messaging features on social channels are marketing wastelands, guess again. Mercedes-Benz told Adweek that it gets roughly 100 direct messages daily from customers and prospects on social channels…

Omnicom Media Group Scores More Work From Mercedes-Benz by Adding South Africa

Makes 4 markets into single region

Following a review, Omnicom Media Group has added Daimler's Mercedes-Benz in South Africa and held onto its business in Canada, Australia and New Zealand, where it was the incumbent. Mercedes-Benz has…

Kids Are Given Toy Cars That Can't Crash in This Amusingly Mean Mercedes-Benz Ad

Clever way to talk about brakes

Mercedes-Benz's new ad doubles as a social experiment for children. The automaker installed heavy-duty magnets inside toy cars to highlight its Brake Assist System PLUS. The video then shows kids—who are…

Any Idea What These Remarkably Subtle Mercedes-Benz Ads Are Trying to Say?

Some clues hold the answer

Subtlety is a valuable thing in advertising, as consumers will always feel better about a brand that lets them connect the dots instead of hammering them over the head. But…

Mercedes Accelerates to Its Top Speed in Real Time Through 4 Short Ads

And get ready to do more speed reading

These four brief ads from Jung von Matt illustrate, in real time, just how quickly the Mercedes-AMG GT S accelerates from 0 to its top speed of 310 kilometers per…

Can Cadillac Move Back Into the Luxury Lane?

CMO Uwe Ellinghaus makes a brand-new start of it in old New York

When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.…

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart

Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

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