Topic: Mercedes-benz
Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4. In an initial TV ad from Arnold…
From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that…
A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII. Edmunds.com says the Mercedes…
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…
Kaley Cuoco appears to be a marketing genie. The 27-year-old star of The Big Bang Theory, who appears as an actual genie in new ads for Toyota, led the automaker to…
Back in my day, we had to walk barefoot to school in the snow, uphill both ways. Also, we had to wait until the Super Bowl to actually see the…
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…
Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was…
The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…
