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Topic: Mercedes-benz

Incumbents Rule in Media Pitches for Mercedes and Brand USA But not so in CVS' creative search

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media…

March 7, 2014, 1:42 PM EST

Apple CarPlay, Boeing Black Phone Revealed in New Videos Mobile tech to spy for

We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style. CarPlay is the new name…

March 3, 2014, 6:09 PM EST

Mercedes M-Class Survives a Demolition Derby Without a Scratch in Fiery New Spot Victory through evasion

Mercedes-Benz USA puts the "demo" in demolition derby for this fun 60-second spot by Merkley + Partners touting the latest high-tech safety features of the automaker's M-Class vehicles. All hell…

January 3, 2014, 10:08 AM EST

Adweek's Top 10 Commercials of the Week Christopher Walken, bulls, zombies and the most moving ad ever about a little boy lost

Optical-illusion masters Brusspup buddied up with Ray-Ban for this anamorphic illusion video to show off Ray-Ban's Clubmaster line of sunglasses.

October 18, 2013, 7:26 AM EDT

Ad of the Day: Merkley Looks to the Past to Inspire the Future of Mercedes Pair of new S-Class spots

Few auto brands have as rich a history to draw upon as Mercedes-Benz, the luxury nameplate that was born in 1886. The continual challenge, however, is making the legacy of…

October 15, 2013, 4:25 PM EDT

Adweek's Top 10 Commercials of the Week Adobe clicks, Doritos crashes, and Burger King really Satisfries

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

September 27, 2013, 9:23 AM EDT

Funky Chickens Rule the Viral-Video Roost for Mercedes Weird clip demonstrates car's stability

Once again, subservient chickens make a branding video go viral. Mercedes-Benz and German agency Jung von Matt/Neckar are nearing 1.5 million views in less than a week with this extremely…

September 26, 2013, 8:23 AM EDT

Social Media Usage Swells at New York Fashion Week Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…

September 6, 2013, 2:52 PM EDT

Adolf Hitler Killed as a Boy by Speeding Mercedes in Film Students' Crazy Spec Ad This is not how Daimler rolls

If you were a car, and you could travel back in time and kill Hitler when he was a boy, would you do it? Well, if you were a Volkswagen, the…

August 26, 2013, 9:05 AM EDT

Mercedes-Benz's Official Service Song Is Weird, Cheesy, Suggestive and Embarrassing Repairs needed!

The horribly cheesy corporate song is something of a tradition. The classic example is Bank of America's cover of U2's "One," with the lyrics updated to celebrate BofA's merger with…

August 1, 2013, 3:54 PM EDT

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