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Topic: Mercedes

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7

Mobile sales will hit $1.6 billion in just 3 days

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays…

Study Finds Mercedes Advertising Outperforms Competitors Across the Board

Asked users to respond to 250,000 ads in print, digital and TV

Over the past few months, Mercedes' digital team has nimbly worked a number of social platforms to build brand awareness. But a new study launching today from Phoenix Marketing International…

Here’s Why Automakers Are Ahead of the Game in Digital

Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

Mercedes Generated 54% More Traffic by Running Ads on 2 Major Social Sites

Claims it's first to try simultaneous Facebook and Instagram promos

Within digital marketing, Facebook is largely seen as a direct-response advertising platform while Instagram is used primarily for branding. Today, Mercedes is sharing results from a social-heavy campaign, claiming to…

Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

Just don't expect Vladimir Putin to get one

As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at…

How Advertising Powers China's IPO Darling Alibaba

Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads

Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

From the Clio Archives: Top Super Bowl Spots

From thirsty bugs to the Vader kid, these Big Game ads got big nods

It’s an understatement to say sports marketing has exploded over the last decade—up to nearly $150 billion this year, according to PwC. Athletes are bona-fide superstars, around which so much…

Aspiring Audi Owners Are Insufferable Snobs in Obnoxious New Ad

'Luxury Car Abstinence' bashes BMW, Mercedes and more

Audi has earned a lot of different descriptions over the years, but "tacky" wasn't one of them. Until now. The automaker's new promotional video, "Luxury Car Abstinence," is meant to be…

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