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Topic: Mercedes

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

April 17, 2014, 4:39 PM EDT

From the Clio Archives: Top Super Bowl Spots From thirsty bugs to the Vader kid, these Big Game ads got big nods

It’s an understatement to say sports marketing has exploded over the last decade—up to nearly $150 billion this year, according to PwC. Athletes are bona-fide superstars, around which so much…

January 26, 2014, 8:54 PM EST

Aspiring Audi Owners Are Insufferable Snobs in Obnoxious New Ad 'Luxury Car Abstinence' bashes BMW, Mercedes and more

Audi has earned a lot of different descriptions over the years, but "tacky" wasn't one of them. Until now. The automaker's new promotional video, "Luxury Car Abstinence," is meant to be…

January 2, 2014, 10:35 AM EST

LinkedIn Unveils Sponsored Updates for Desktop and Mobile Professional social net keeps building ad business

LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its 225-million-users-strong business professionals social net. Companies and other organizations with LinkedIn…

July 23, 2013, 11:56 AM EDT

Campbell Ewald's Chief Marketer Can't Talk About Cadillac But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

April 21, 2013, 11:37 PM EDT

Meet the Most Suspect Publishers on the Web The rise of ghost sites, where traffic is huge but humans are few

If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers…

March 19, 2013, 12:01 AM EDT

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

Mercedes Revs Up High-Octane Super Bowl Appearance Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…

January 30, 2013, 1:48 PM EST

Social Strategies Differ for Auto Brands in Super Bowl Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

January 29, 2013, 1:12 PM EST

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