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Topic: Mentos

Here’s Why Your Favorite Brands Are Making Their Own Emoticons

Mentos, Coca-Cola, GE, Comedy Central and more

Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans…

24 Hours in Advertising: Wednesday, March 4, 2015

Always continues the 'Like a Girl' campaign and brands promote love in 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands spread messages of love in 2015 This seems to be the year…

Mentos Pack a Seriously Fresh Punch in This Hilarious Ad With a Perfect Twist Ending

Brilliantly deranged spot for NOWMints

This ad from BBH London for Mentos NOWMints is amazingly funny—perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it's so…

Old Mentos Ad With Horse-Men Playing Basketball Is Weirdest Ever

SB Nation 'finds' strange overseas spot

Whoa, that's one wacky game of horse! Some naysayers are doubting SB Nation's contention that the clip below of dudes playing basketball in equine masks is really a "found" Mentos…

Mentos Are Great for Covering Up Your Naughty Bits

Martin ads mirror target magazines' content

After the fake Mentos commercial we enjoyed yesterday, it's time for the real thing—a new print campaign by The Martin Agency for Mentos Pure Fresh gum. Four new ads have…

'Breaking Bad' Mentos Commercial Is Fresh, Full of Life

Walt and Walt Jr., the freshmakers

If a potent new supply of blue Mentos hits the market soon, you'll know why. Here are Walter White and his son, Walt Jr., from Breaking Bad in a hilarious…

Make Sweet, Sweet Love (and Lots of Babies), Says Mentos

Candy brand's awesome anthem in Singapore

In today's world of 7 billion people, you rarely see ad campaigns that encourage people to fire up the baby cannon. However, Singapore has a low birthrate. So, to goose…

And the Brands Played On

Marketers strike gold with mobile gaming apps delivering TV-spot engagement levels

Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights. Branded mobile apps are…

Mentos Erases Negative Tweets With Facebook App

But it isn't exactly a 'positive' experience

Mentos has partnered with The Martin Agency to create a Negative Tweet Eliminator app for Facebook. It isn't a bad idea, though it's executed in a way that ranges from…

Mentos Gum's Dial-In Number Gives You Plenty of Options

This is sort of funny. Mentos is launching a new gum called UP2U, which includes two flavors in the same pack, giving you the choice of which to chew. To…

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