Topic: Mental Floss

Mental Floss Plans Expansion in 2014

Frequency to increase to 10 issues

With its successful e-commerce site, a new YouTube channel and fast-growing website, Mental Floss has already expanded far beyond its roots as a quirky print magazine. In a memo this…

The Week Launches E-Commerce Site

Retail model based on sibling pub Mental Floss

Dennis Publishing’s newsmagazine The Week is taking a page from sibling title Mental Floss’ playbook and delving into e-commerce. Today, The Week is launching an online store where readers can…

Advertising Week Ramps Up on Native Ads, Data and Second-Screen

More content about digital video, dynamic women and talent, too

When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's…

Mental Floss Finds a Home on YouTube

YouTube finds sweet spot for the print publisher

A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its…

Mental Floss Is Not Just a Magazine Anymore

Selling Pluto T-shirts and beer-tasting kits

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”)…

Fast Chat: Will Pearson

Mental Floss founder talks about his trivia magazine, which new owner Felix Dennis says has the 'worst name in the world'

A magazine about trivia might not seem like an obvious hit, but British publisher Felix Dennis, who recently bought Mental Floss from its founders, has a record of defying the…