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Topic: men's magazines

Maxim Finally Grows Up With New Redesign

The former lad mag isn't just about sex anymore

Once-hot laddie mag Maxim is trying to shed its frat-boy image with a head-to-toe makeover that makes its official debut today. The redesigned magazine—editor in chief Kate Lanphear's first full issue—targets…

AMI Promotes Men's Fitness Publisher

Magazine scores advertisers like Mercedes, Grey Goose

It’s been just over a year since AMI’s Men’s Fitness, formerly a collection of bodybuilding tips and ads for “health” supplements of questionable efficacy, was reborn as an upscale men’s…

Who Is the 21st Century Man of the World? [Video]

Alan Maleh explains why men of the world need Man of the World

Who is is the Man of the World? He's not a boy, not a senior citizen—maybe a business traveler? He certainly likes his wristwatches.

Road & Track Drives Lifestyle Into Magazine

Redesign to feature 'thought pieces'

Move over, GQ? Road & Track, the 66-year-old car magazine has gotten a serious tune-up. The Hearst Magazines title is introducing a new look, content and focus with the May…

Now Quarterly, Bloomberg Pursuits Adds to Masthead, Launches iPad App

New advertisers include Ralph Lauren, Lamborghini

Bloomberg Pursuits, the luxury lifestyle spinoff of Bloomberg Markets, is trying to make more inroads into fashion as it steps up its frequency to four times a year. In addition…

'Maxim' Reduces Rate Base, Frequency for 2013

Laddie mag's ads, circ have been slipping

Maxim magazine, the lone survivor of Alpha Media’s laddie mag boom-and-bust (Stuff and Blender folded in 2007 and 2009, respectively), is shrinking its rate base, continuing a trend among big-circulation magazines…

'Men's Journal' Rolls Out Updated Website

HTML5 site will be accessible across devices

Wenner Media is preparing to launch a new gear- and review-centric site for Men's Journal on May 21, a big step forward for the historically digital-adverse publisher. While the old MensJournal.com…

'Men's Journal' to Relaunch Site with Product Focus

Wenner Media site will emphasize gear, travel recommendations

After overhauling RollingStone.com in 2010, Wenner Media is turning its attention to another publication with a less-than-impressive Web presence: Men’s Journal, whose current site is more of an afterthought to…

'Maxim' Replaces Editor-in-Chief Joe Levy

Executive editor Dan Bova will take over

Maxim magazine is getting a new editor-in-chief. After two-and-a-half years on the job, Joe Levy is stepping down from the top editorial spot and will be replaced by his second…

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