The Men's Issue | Adweek
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Topic: The Men's Issue

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Dove's Social Targeting Tries to Take Flight The strategy that boosted Dove's social presence

Unilever’s Dove Men+Care brand didn’t have its own Facebook page or Twitter account when it launched globally in February 2010. Instead, men were directed to the regular Dove brand’s presences…

September 25, 2012, 6:11 AM EDT

Syfy Guy Craig Engler on the net's devoted, sometimes ornery legion of fans

Craig Engler has been in the business long enough to remember when not just science fiction but the whole Internet was considered nerd property, where tech-savvy guys argued about who…

September 25, 2012, 6:09 AM EDT

MeUndies Wants to Have Men Covered Hopes to get men excited with a cheeky new Web video

Underwear delivery startup MeUndies.com may have removed some of the anxiety about buying underwear from men’s lives, but the eight-month-old service has apparently decided it still needs to do more…

September 24, 2012, 12:04 AM EDT

Marvin Shanken Lights Up The founder of 'Cigar Aficionado' on how he scored a rare interview with Castro

Twenty years after launching Cigar Aficionado, Marvin Shanken looks back on the unexpected success of the high-end men’s lifestyle magazine. Adweek: When you started the magazine, no one seemed to think…

September 24, 2012, 12:03 AM EDT

Velocity Likes the Smell of New Cars Discovery cable network goes where the ratings (and guys) are

Velocity is picking up speed. Next week, it’ll be a year since guy-centric cable network Velocity rebranded from HD Theater with svp of Velocity Bob Scanlon at the helm (and if…

September 24, 2012, 12:03 AM EDT

Father-Son Mustaches to Sprout in 'Movember' The grow-a-'stache charity raises multigenerational awareness and funds for prostate cancer

Fathers, if your normally clean-shaven kid comes home this Thanksgiving sporting a Tom Selleck, don’t be alarmed. It’s for a good cause. Nov. 1 kicks off Movember, the monthlong charity drive…

September 24, 2012, 12:03 AM EDT

NHL: The Puck Stops Here Hockey lockout puts NBC Sports Network on thin ice

Four days into a lockout that threatens to put the kibosh on the entire 2012-13 National Hockey League season, league officials last week took the first step in making a…

September 24, 2012, 12:02 AM EDT

First Mover: Hanna Rosin The author of 'The End of Men' says guys don't necessarily need to be like women to do well

Specs Age 42 New work Author, The End of Men and the Rise of Women Day job Co-founder, Slate’s DoubleX blog Predictably, there’s been a lot of reaction to your new book, The End…

September 24, 2012, 12:02 AM EDT

Fashion (Week) Forward 'Adweek' turns its lens on media guys during New York's annual bacchanal of chic

Summer may have just ended, but fashionistas and designers alike are already gearing up for the return of warm weather.  Some of the biggest names in fashion hit runaways from…

September 24, 2012, 12:00 AM EDT

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