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Topic: The Men's Issue

FXX Is Bulking Up Its Subscribers Ratings are also climbing steadily for the network

It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept. 3, and in that…

October 9, 2013, 6:35 AM EDT

How Michel Gondry and BBDO Made Muscle Music for Gillette An experiment in sound at a famed studio

IDEA: Listening to music is crucial to most people's workouts. But what if you could make music through exercise itself? Gillette tries just that in an experimental two-minute video (which doubles…

October 8, 2013, 8:02 AM EDT

The Empire That Is Adam Carolla Comic is quite the savvy businessman

Aspiring entertainers often pay the bills waiting tables or serving Starbucks. Adam Carolla used to punch the clock as a boxing trainer, carpet cleaner and rebuilder of earthquake-damaged homes. With…

October 7, 2013, 10:13 PM EDT

Men’s Fitness Lets Readers Sample Scents Sales of male grooming products continue to grow

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages. Global sales of men’s grooming products have grown an average of 6…

October 7, 2013, 10:12 PM EDT

Hunkvertising: The Objectification of Men in Advertising Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

October 7, 2013, 10:09 PM EDT

The Millennial Male Is Not Who You Think He Is Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

October 6, 2013, 10:39 PM EDT

Q&A With David Granger, Editor of Esquire How male readers have changed during his tenure

David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded…

October 6, 2013, 10:38 PM EDT

Marketing a $400 Cooler Corey Maynard discusses growing the Yeti brand

Specs Who Corey Maynard New gig Vp, marketing, Yeti Coolers Old gig Vp, marketing, Gerber Legendary Blades Age 37 Your coolers have hard-core fans in the outdoor community. How do you take that base more mainstream? The solution is…

October 6, 2013, 10:38 PM EDT

Men Are Fine With Mobile Ads if Freebies Are Included Just leave video-on-demand programming alone

Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and…

October 6, 2013, 10:37 PM EDT

Brand Genius Was the Place to Be Scenes from the cool side of the rope

Capitale, the classic event space in New York, hosts its share of swish parties. But seldom was the house full of so much creativity as the night of Sept. 25 for Adweek’s…

October 6, 2013, 10:37 PM EDT

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