The Men's Issue | Adweek The Men's Issue | Adweek
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Topic: The Men's Issue

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Marketing a $400 Cooler Corey Maynard discusses growing the Yeti brand

Specs Who Corey Maynard New gig Vp, marketing, Yeti Coolers Old gig Vp, marketing, Gerber Legendary Blades Age 37 Your coolers have hard-core fans in the outdoor community. How do you take that base more mainstream? The solution is…

October 6, 2013, 10:38 PM EDT

Men Are Fine With Mobile Ads if Freebies Are Included Just leave video-on-demand programming alone

Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and…

October 6, 2013, 10:37 PM EDT

Brand Genius Was the Place to Be Scenes from the cool side of the rope

Capitale, the classic event space in New York, hosts its share of swish parties. But seldom was the house full of so much creativity as the night of Sept. 25 for Adweek’s…

October 6, 2013, 10:37 PM EDT

ABC Has Found a Man Magnet With Agents of S.H.I.E.L.D. New Tuesday night drama reverses a long-standing trend

In the seven long years since ABC punted its powerhouse Monday Night Football franchise to cable sibling ESPN, the network has struggled to field a series that delivers a reliable…

October 6, 2013, 10:36 PM EDT

Editor’s Letter: The Evolution of Man Maybe you should try to get to know them again

There’s been a spate of writing lately questioning the relevance of men. Like you would an old lawn mower or Mustang your dad never quite got around to restoring, Hanna Rosin,…

October 6, 2013, 10:35 PM EDT

Information Diet: Matthew Modine The 'Batman' star enjoys the cerebral Times' crossword puzzle

Specs Age 53 Accomplishments Recently starred as deputy commissioner Peter Foley in The Dark Knight Rises; appearing next in Family Weekend and in Steve Jobs biopic Jobs; founded environmental campaigns Bicycle for…

September 28, 2012, 5:12 AM EDT

Perspective: Dude, Where's My Car? A disquisition into one of advertising's most mysterious (yet effective) tactics

A pop quiz: What do recent ads for Ralph Lauren, John John Denim, Smartwater, Givenchy’s Play Sport cologne and Tommy Bahama all have in common? Sure, they all employ a…

September 27, 2012, 11:24 AM EDT

Data Points: Men and Tech A look at guys' attitudes toward the Internet, social media and technology, by demo

Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's…

September 27, 2012, 11:22 AM EDT

Portrait: Sullivan Higdon & Sink This advertising agency has a pitch for guys

Specs Who (l. to r.) Lynell Stucky, managing partner; Jim Vranicar, vp, director of brand contact; Rand Mikulecky, managing partner; Ali Sizemore Mahaffy, vp, director of brand management; John January,…

September 26, 2012, 12:03 AM EDT

Search and Enjoy User behavior has adapted as the gaming industry has added more platforms, digital content

When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers…

September 25, 2012, 8:57 AM EDT

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