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Topic: The Men's Issue

How Having Higher Income Affects How Men Spend and Consume Media Rich guys are more likely to see newspaper, TV ads

Men tend to spend money on the same goods and services regardless of wealth, but the rich are roughly twice as likely to take a luxury vacation and eat organic,…

September 10, 2014, 9:17 AM EDT

Luke Wilson May Singlehandedly Save Books, Newspapers and CDs The Skeleton Twins star still shuns digital in favor of traditional media

Specs Who Luke Wilson Age 42 Accomplishments Co-stars in The Skeleton Twins with Kristen Wiig and Bill Hader (in theaters Sept. 12); writer and co-director (with brother Andrew Wilson) of the short film…

September 10, 2014, 9:06 AM EDT

Michael Strahan and Carmelo Anthony Sound Off on Basketball and Business New York's sports superstars talk about family, fame and building their mega brands

On a sultry September afternoon, a stream of stylists, photographers, TV cameramen, publicists and editors converge at the gymnasium in New York’s 14th Street Y to capture a moment in…

September 9, 2014, 8:35 AM EDT

Women’s Fashion Brands Are Rushing to Design for Men Moschino, Coach and Michael Kors know that even athletes care about how they dress these days

Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands…

September 7, 2014, 8:24 PM EDT

Using the Familial to Sell the Familiar How portraits of famous fathers and their sons make marketing magic

Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or…

October 10, 2013, 7:10 AM EDT

A $20 Magazine for the Guy Passionate About Living the Good Life Enter ‘Man of the World’

Specs Who Founder Alan Maleh What Niche lifestyle magazine Where New York offices Once considered a mark of being gay, male fashion has gone mainstream. Enter Man of the World, a slick, oversized lookbook of…

October 10, 2013, 7:10 AM EDT

Barbershops Are Making a Huge Comeback Back from the brink in the '90s

Even though he’s in the barber-shop business, Jim Valenzuela is not a barber—and he’ll tell you how it happened. “I couldn’t find a great barbershop that would take me back…

October 9, 2013, 6:37 AM EDT

FXX Is Bulking Up Its Subscribers Ratings are also climbing steadily for the network

It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept. 3, and in that…

October 9, 2013, 6:35 AM EDT

How Michel Gondry and BBDO Made Muscle Music for Gillette An experiment in sound at a famed studio

IDEA: Listening to music is crucial to most people's workouts. But what if you could make music through exercise itself? Gillette tries just that in an experimental two-minute video (which doubles…

October 8, 2013, 8:02 AM EDT

The Empire That Is Adam Carolla Comic is quite the savvy businessman

Aspiring entertainers often pay the bills waiting tables or serving Starbucks. Adam Carolla used to punch the clock as a boxing trainer, carpet cleaner and rebuilder of earthquake-damaged homes. With…

October 7, 2013, 10:13 PM EDT

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