Topic: The Men's Issue
Specs Age 53 Accomplishments Recently starred as deputy commissioner Peter Foley in The Dark Knight Rises; appearing next in Family Weekend and in Steve Jobs biopic Jobs; founded environmental campaigns Bicycle for…
A pop quiz: What do recent ads for Ralph Lauren, John John Denim, Smartwater, Givenchy’s Play Sport cologne and Tommy Bahama all have in common? Sure, they all employ a…
Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's…
Specs Who (l. to r.) Lynell Stucky, managing partner; Jim Vranicar, vp, director of brand contact; Rand Mikulecky, managing partner; Ali Sizemore Mahaffy, vp, director of brand management; John January,…
When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers…
Unilever’s Dove Men+Care brand didn’t have its own Facebook page or Twitter account when it launched globally in February 2010. Instead, men were directed to the regular Dove brand’s presences…
Craig Engler has been in the business long enough to remember when not just science fiction but the whole Internet was considered nerd property, where tech-savvy guys argued about who…
Underwear delivery startup MeUndies.com may have removed some of the anxiety about buying underwear from men’s lives, but the eight-month-old service has apparently decided it still needs to do more…
Twenty years after launching Cigar Aficionado, Marvin Shanken looks back on the unexpected success of the high-end men’s lifestyle magazine. Adweek: When you started the magazine, no one seemed to think…
Velocity is picking up speed. Next week, it’ll be a year since guy-centric cable network Velocity rebranded from HD Theater with svp of Velocity Bob Scanlon at the helm (and if…
