The Men's Issue | Adweek
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Topic: The Men's Issue

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Using the Familial to Sell the Familiar How portraits of famous fathers and their sons make marketing magic

Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or…

October 10, 2013, 7:10 AM EDT

A $20 Magazine for the Guy Passionate About Living the Good Life Enter ‘Man of the World’

Specs Who Founder Alan Maleh What Niche lifestyle magazine Where New York offices Once considered a mark of being gay, male fashion has gone mainstream. Enter Man of the World, a slick, oversized lookbook of…

October 10, 2013, 7:10 AM EDT

Barbershops Are Making a Huge Comeback Back from the brink in the '90s

Even though he’s in the barber-shop business, Jim Valenzuela is not a barber—and he’ll tell you how it happened. “I couldn’t find a great barbershop that would take me back…

October 9, 2013, 6:37 AM EDT

FXX Is Bulking Up Its Subscribers Ratings are also climbing steadily for the network

It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept. 3, and in that…

October 9, 2013, 6:35 AM EDT

How Michel Gondry and BBDO Made Muscle Music for Gillette An experiment in sound at a famed studio

IDEA: Listening to music is crucial to most people's workouts. But what if you could make music through exercise itself? Gillette tries just that in an experimental two-minute video (which doubles…

October 8, 2013, 8:02 AM EDT

The Empire That Is Adam Carolla Comic is quite the savvy businessman

Aspiring entertainers often pay the bills waiting tables or serving Starbucks. Adam Carolla used to punch the clock as a boxing trainer, carpet cleaner and rebuilder of earthquake-damaged homes. With…

October 7, 2013, 10:13 PM EDT

Men’s Fitness Lets Readers Sample Scents Sales of male grooming products continue to grow

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages. Global sales of men’s grooming products have grown an average of 6…

October 7, 2013, 10:12 PM EDT

Hunkvertising: The Objectification of Men in Advertising Some wish they’d just keep their assets covered

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a…

October 7, 2013, 10:09 PM EDT

The Millennial Male Is Not Who You Think He Is Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

October 6, 2013, 10:39 PM EDT

Q&A With David Granger, Editor of Esquire How male readers have changed during his tenure

David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded…

October 6, 2013, 10:38 PM EDT

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