Topic: Men's Health
Two years ago, Men’s Fitness put Vin Diesel on its cover, wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed “Instant muscle” and “53 fat-burning tips.” Vin is…
Specs Age 43 New gig Editor in chief, Men’s Health Old gig Editor of MensHealth.com What’s it like going over to a print magazine after editing the website for the past few years? I was…
Remember the long-awaited mobile boom? Well, it’s here, and it’s a headache. It was a banner year for mobile traffic (Google alone drew over 100 million unique visitors last September, per…
In a shock to the publishing industry, longtime Rodale and Men’s Health editor David Zinczenko is leaving the company, the New York Post reported today. Zinczenko is considered synonymous with Rodale,…
Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City You spent many years in magazine sales before jumping to the digital media and startup world a few…
Men, who needs them? A loaded and age-old question to be sure. But in this case, it wasn’t lobbed by Gloria Steinem, Betty Friedan or even Valerie Solanas—or, for a more…
It’s the season for reviving defunct brands. Health and fitness publisher Rodale is bringing back Best Life, the high-end men’s lifestyle magazine that it folded in 2009, Adweek has learned. With…
Cue the teenage humor: Planters Nuts has created a new ad touting its snack mix, co-branded with Men's Health magazine, as "the manliest mix we've ever assembled." It's an amusing…
General Interest Time As newsweeklies in general struggle for relevance, Time has hung tough, increasing readership along the way. In a dramatic news year, the magazine showed it may be big, but…
In another leadership shakeup at Rodale, the health and fitness publisher has given Men’s Health editor Dave Zinczenko editorial oversight of Prevention and Organic Gardening. He’ll continue in his role at…
