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Topic: Melissa McCarthy

Brands Make a Match With Dating Apps

20th Century Fox, Crunch Fitness test out new ads

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also…

Ad of the Day: Melissa McCarthy Is Game for Old Navy's Black Friday Campaign

She doesn't win $1 million, but you could

Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever. Last year at this…

Are Magazines Downplaying the Figures of Plus-Size Stars?

Critics say Elle 'covered up' actress on current issue

Elle magazine has come under fire for allegedly downplaying the plus-size figure of actress Melissa McCarthy on its latest cover. Critics are saying Elle purposely tried to hide the Bridesmaids…

FX Lands Warner's 'Mike & Molly'

Cable net buys off-net rights for a song

In what can be characterized as one hell of a bargain, FX has landed the off-network rights to the Warner Bros. Domestic Television comedy Mike & Molly for about half…

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