Topic: Mel Berning
Type
The 10 Best Upfront Presentations (So Far)
From robots to an attempted seduction by Jennifer Love Hewitt, some nets really know how to party
The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…
A+E Networks Throws Elbows
Upfront presentation features jabs at rival nets
A+E Networks owns History, A&E and Lifetime and clearly feels like it's about time it got some respect. At a blowout presentation at Lincoln Center in New York, the network's ad…
Donna Speciale Jumps to Turner
MediaVest pro will oversee entertainment, animation sales
Another preeminent media agency veteran has hopped over to the other side of the negotiating table, as MediaVest ace Donna Speciale has accepted the top ad sales post at Turner…
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