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Topic: Mekanism

White House's Powerful New PSA Implores Men to Stop Sexual Assault Before It Happens Part of 'It's on Us' campaign

The White House's new PSA is a call to action for men who see sexual assault about to happen, and asks them to do something to stop it. As part of…

November 13, 2014, 1:09 PM EST

How One Agency's Insight Into Millennials Helped It Win the White House as a Client Mekanism's offer to get involved sparked the 'It's on Us' campaign

Sometimes asking the right question can land you at the White House. At least, that's what independent creative agency Mekanism learned earlier this year.  On Friday in the Southeast wing of…

September 23, 2014, 6:04 AM EDT

3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi Big brands cast small shops in leading roles

The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer. Likewise, two other West Coast…

May 20, 2014, 6:12 AM EDT

Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show NYC feels the beat

Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will…

January 31, 2014, 3:59 PM EST

Venables Bell Wins Skyy Vodka Succeeds longtime incumbent Lambesis

After 15 years with Lambesis, Skyy Vodka has found a new home. The brand has awarded its creative businenss to Venables Bell & Partners after a review, the agency confirmed. Skyy's…

November 13, 2013, 3:04 PM EST

3 Shops Await Decision in Skyy Vodka Review Winner will succeed longtime incumbent Lambesis

Skyy Vodka is in the late stages of a creative review with three finalists awaiting a decision, according to sources. Sources identified the contenders as Venables Bell & Partners, Mekanism and…

November 5, 2013, 2:37 PM EST

Lil' Pepsi Might Be the Cutest Can of Soda Ever (Almost) Invented A Mini-Me for Halloween

This cute Halloween video from Mekanism introduces a faux product called Lil' Pepsi, "the tiny treat that does the trick at any party!" We're talking about itsy-bitsy cans of soda,…

October 29, 2013, 10:07 AM EDT

Director's Loopy Pitch Video Is Too Insane for the Client, but You'll Enjoy It Tony Benna puts his friends through hell

Tony Benna, a director at Mekanism, had some interesting ideas for a recent pitch to a client—and roped in some Mekanism co-workers to be the actors in his pitch video. He…

October 28, 2013, 10:48 AM EDT

Nordstrom Launches First Work From Mekanism Fashion retailer hires outside agency for 'Youphoria'

There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom. Stop and think, and you might…

April 9, 2013, 9:03 AM EDT

Don't Adopt a Cat. Adopt a Viral Video Waiting to Happen A less earnest PSA from the ASPCA

June is Adopt a Shelter Cat Month at the ASPCA. Kittens tend to overrun the system in the hotter months, which means it's time for the annual glut of adoption…

June 13, 2012, 11:37 AM EDT