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Topic: Mekanism

Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House

Agency tries to own branded content

A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run…

In Ads for Jack Link's, YouTube Stars Will Prank the Sasquatch

'Messin' With' campaign enters 9th year

To put a fresh spin on its "Messin' With Sasquatch" campaign, meat-snack purveyor Jack Link's has tapped YouTube influencers The Dudesons, Kevin Brueck and PrankvsPrank to produce sponsored content for…

White House's Powerful New PSA Implores Men to Stop Sexual Assault Before It Happens

Part of 'It's on Us' campaign

The White House's new PSA is a call to action for men who see sexual assault about to happen, and asks them to do something to stop it. As part of…

How One Agency's Insight Into Millennials Helped It Win the White House as a Client

Mekanism's offer to get involved sparked the 'It's on Us' campaign

Sometimes asking the right question can land you at the White House. At least, that's what independent creative agency Mekanism learned earlier this year.  On Friday in the Southeast wing of…

3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi

Big brands cast small shops in leading roles

The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer. Likewise, two other West Coast…

Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show

NYC feels the beat

Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will…

Venables Bell Wins Skyy Vodka

Succeeds longtime incumbent Lambesis

After 15 years with Lambesis, Skyy Vodka has found a new home. The brand has awarded its creative businenss to Venables Bell & Partners after a review, the agency confirmed. Skyy's…

3 Shops Await Decision in Skyy Vodka Review

Winner will succeed longtime incumbent Lambesis

Skyy Vodka is in the late stages of a creative review with three finalists awaiting a decision, according to sources. Sources identified the contenders as Venables Bell & Partners, Mekanism and…

Lil' Pepsi Might Be the Cutest Can of Soda Ever (Almost) Invented

A Mini-Me for Halloween

This cute Halloween video from Mekanism introduces a faux product called Lil' Pepsi, "the tiny treat that does the trick at any party!" We're talking about itsy-bitsy cans of soda,…

Director's Loopy Pitch Video Is Too Insane for the Client, but You'll Enjoy It

Tony Benna puts his friends through hell

Tony Benna, a director at Mekanism, had some interesting ideas for a recent pitch to a client—and roped in some Mekanism co-workers to be the actors in his pitch video. He…

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