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Topic: Mekanism

Can Digital Shops Survive the Branded Content Boom?

Shifting gears to keep up with publishers

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced…

A Dream Home Is One Where You Can Get as Freaky as You Want, Says New Trulia Campaign

The joy of finding your happy place

When it comes to purchasing a home, you want it to be somewhere you'll feel comfortable to be yourself. For its new digital campaign, Trulia takes that to the extreme,…

Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House

Agency tries to own branded content

A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run…

In Ads for Jack Link's, YouTube Stars Will Prank the Sasquatch

'Messin' With' campaign enters 9th year

To put a fresh spin on its "Messin' With Sasquatch" campaign, meat-snack purveyor Jack Link's has tapped YouTube influencers The Dudesons, Kevin Brueck and PrankvsPrank to produce sponsored content for…

White House's Powerful New PSA Implores Men to Stop Sexual Assault Before It Happens

Part of 'It's on Us' campaign

The White House's new PSA is a call to action for men who see sexual assault about to happen, and asks them to do something to stop it. As part of…

How One Agency's Insight Into Millennials Helped It Win the White House as a Client

Mekanism's offer to get involved sparked the 'It's on Us' campaign

Sometimes asking the right question can land you at the White House. At least, that's what independent creative agency Mekanism learned earlier this year.  On Friday in the Southeast wing of…

3 Agencies You've Never Heard of That Handle Walmart, BK, Pepsi

Big brands cast small shops in leading roles

The Martin Agency may be Walmart's lead creative shop, but Vimby, a 50-person agency in Van Nuys, Calif., creates more TV ads for the retailer. Likewise, two other West Coast…

Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show

NYC feels the beat

Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will…

Venables Bell Wins Skyy Vodka

Succeeds longtime incumbent Lambesis

After 15 years with Lambesis, Skyy Vodka has found a new home. The brand has awarded its creative businenss to Venables Bell & Partners after a review, the agency confirmed. Skyy's…

3 Shops Await Decision in Skyy Vodka Review

Winner will succeed longtime incumbent Lambesis

Skyy Vodka is in the late stages of a creative review with three finalists awaiting a decision, according to sources. Sources identified the contenders as Venables Bell & Partners, Mekanism and…

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