Topic: Mekanism

Alaska Airlines Celebrates Merger With Virgin America by Showcasing Unexpected, Brilliant Pairings

Mekanism's first work for brand

In any great story, or with any great meal, opposites tend to attract. Salty and sweet, comedy and romance, chocolate and bacon, itsy-bitsy wiener dogs and massive lions. And now…

3 Things Kiss Taught Me About Marketing

Iconic band knew how to rock brand storytelling

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face…

Anti-Sexual Assault Campaign 'More Relevant Than Ever' at Dawn of Trump Presidency

New 'It's On Us' PSA highlights real-life heroes

"It's On Us," a White House campaign with agency Mekanism started in 2014 to combat sexual assault on college campuses, is launching a new PSA today at a time when its message…

Struggling Through a Workout? A Singing Clay Matthews Will Carry You to the Finish

New Muscle Milk ads from Mekanism

Having trouble getting through a tough workout this week? A singing Clay Matthews and Muscle Milk can help you reach the finish line. In the next extension of the brand's "Stronger…

SNL's Jay Pharoah Surprised Arby's Patrons by Showing Up in an Interactive Soda Fountain

Promotes Pepsi Spire in Times Square

Customers at Arby's new Times Square location recently got a big surprise when they went to refill their sodas: an impromptu performance from Saturday Night Live's Jay Pharoah. The SNL star,…

Alaska Airlines Lands at Mekanism After Nearly 20 Years With Wongdoody

Agency will open Seattle office to service airline and other area clients

Nearly two decades after its last creative review, Alaska Airlines has chosen Mekanism as its new creative agency of record. This announcement follows the Seattle-based travel brand's first full makeover in…

Can Digital Shops Survive the Branded Content Boom?

Shifting gears to keep up with publishers

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced…

A Dream Home Is One Where You Can Get as Freaky as You Want, Says New Trulia Campaign

The joy of finding your happy place

When it comes to purchasing a home, you want it to be somewhere you'll feel comfortable to be yourself. For its new digital campaign, Trulia takes that to the extreme,…

Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House

Agency tries to own branded content

A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run…

In Ads for Jack Link's, YouTube Stars Will Prank the Sasquatch

'Messin' With' campaign enters 9th year

To put a fresh spin on its "Messin' With Sasquatch" campaign, meat-snack purveyor Jack Link's has tapped YouTube influencers The Dudesons, Kevin Brueck and PrankvsPrank to produce sponsored content for…