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Topic: Medicine

Why Pharmaceutical Advertising Is Virtually Absent From the Web

Government inaction has caused the industry to lag behind

Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman Also likely to be true?…

Infographic: Which Allergy Meds Are Winning the Battle for Hearts, Minds and Noses?

Benadryl's the most favored of the bunch

Spring is here, and for store-bought allergy medications, now is the time to get noticed. Market research firm YouGov asked 4,500 U.S. adults each weekday, from January through mid-March, their feelings…

3 Ways to Be More Creative With Healthcare Advertising

With medical, social and digital breakthroughs, it doesn't have to be boring

Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week. Just try to be creative in an environment where important safety information takes up :35…

Ad of the Day: St. John Ambulance

A man survives cancer, then tragedy strikes, in BBH's shocking new spot

Few things build sympathy for a character quite like a battle with cancer. Such a battle encompasses three-quarters of this hard-hitting new PSA from BBH London for St. John Ambulance—beginning…

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