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Topic: MediaVest

Carat Is the Big Winner in MasterCard's Global Media Review Wins all but Latin America, which stays at UM

Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including…

February 5, 2014, 4:05 PM EST

Microsoft Launches Global Review of Marketing Services Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

January 13, 2014, 9:09 PM EST

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

December 4, 2013, 1:50 PM EST

YouTube's 10 Most-Watched Ads in October People seem to hate Samsung's Galaxy Gear, but they love the ads for it

They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting much…

November 7, 2013, 1:52 PM EST

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

The Future of Auto Marketing Could Be a Little Creepy Get ready for brands to follow you everywhere

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During…

October 17, 2013, 2:23 PM EDT

Comcast NBCU Decides Against Another Media Review Business was consolidated at WPP, Publicis in 2011

Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more…

October 16, 2013, 6:07 PM EDT

The Millennial Male Is Not Who You Think He Is Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

October 6, 2013, 10:39 PM EDT

Are Marketers Worried About Millennials Fleeing Facebook? ANA confab attendees respond in 15 seconds or less

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms…

October 5, 2013, 10:10 PM EDT

PUR Launches Creative Search [UPDATED] Incumbent TBWA\Chiat\Day is not defending

PUR, the water filtration device previously owned by Procter & Gamble, is reviewing its creative business. P&G sold the brand to Helen of Troy Ltd. at the end of 2011.  Helen of…

August 12, 2013, 1:39 PM EDT

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