Topic: MediaVest

Presented by SMG/MediaLink
Why CES Matters: Understanding Technology's Influence on Today's Marketer

SMG, MediaLink and brand executives outline the mission to get the most out of CES

Bloomin' Brands Shifts Its Media Account to a New Agency

Casual restaurant owner spends $150 million in media annually

Bloomin' Brands is moving on. After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has completed a review and shifted its media business…

MediaVest Ends the Year With a Shot of Jack Daniels

Wins Brown-Forman's global media account

A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman,…

Here Are the 4 Finalists in Brown-Forman's Media Review

Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

Horizon Lands Turner's Media Buying Business

Broadcast spends about $150 million on media annually

Turner Broadcasting has awarded the bulk of its media buying business to Horizon Media after a review, confirmed Dennis Camlek, svp of Turner.  The broadcaster's entertainment and news networks, including Cartoon…

Claudine Cheever Crosses Over to a Media Shop

Creative shop vet takes new role at MediaVest

Yet another creative agency leader has crossed over to a media shop. Claudine Cheever, who has spent her entire ad career at creative players like Ogilvy & Mather, Goodby, Silverstein &…

Lowe Campbell Ewald Adds UNICEF U.S. Fund

Prevails in a review

Lowe Campbell Ewald, New York, has won new business for the U.S. Fund for UNICEF, an effort that supports the United Nation’s Children’s Fund’s work through fund-raising, education and advocacy…

GroupM's Maxus Wins NBCU Digital Duties

Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

Microsoft Splits Its Global Ad Business Between IPG and Dentsu

Total account revenue is estimated at $100 million

Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic…

Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales

Restructuring squeezes out CNN vet Greg D’Alba

On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will…