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Topic: MediaVest

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

December 4, 2013, 1:50 PM EST

YouTube's 10 Most-Watched Ads in October People seem to hate Samsung's Galaxy Gear, but they love the ads for it

They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting much…

November 7, 2013, 1:52 PM EST

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

The Future of Auto Marketing Could Be a Little Creepy Get ready for brands to follow you everywhere

If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During…

October 17, 2013, 2:23 PM EDT

Comcast NBCU Decides Against Another Media Review Business was consolidated at WPP, Publicis in 2011

Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more…

October 16, 2013, 6:07 PM EDT

The Millennial Male Is Not Who You Think He Is Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

October 6, 2013, 10:39 PM EDT

Are Marketers Worried About Millennials Fleeing Facebook? ANA confab attendees respond in 15 seconds or less

Millennial marketing has easily been one of the top subjects at the ANA Masters of Marketing conference this weekend in Phoenix, Ariz. The demographic is coming of age in terms…

October 5, 2013, 10:10 PM EDT

PUR Launches Creative Search [UPDATED] Incumbent TBWA\Chiat\Day is not defending

PUR, the water filtration device previously owned by Procter & Gamble, is reviewing its creative business. P&G sold the brand to Helen of Troy Ltd. at the end of 2011.  Helen of…

August 12, 2013, 1:39 PM EDT

PHD Wins Carnival Cruise Lines' Media Account Previously handled by Havas Media

Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend. Other finalists in the…

August 9, 2013, 1:39 PM EDT

Horizon Picks Up More Honda Dealer Work Adds 8 in Phoenix to 49 in Southern California

Horizon has won media planning and buying for a Honda dealer association covering eight dealers in and around Phoenix, Arizona. The independent agency picked up the Valley Honda Dealer Association account…

June 12, 2013, 1:33 PM EDT

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