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Topic: MediaVest

Claudine Cheever Crosses Over to a Media Shop

Creative shop vet takes new role at MediaVest

Yet another creative agency leader has crossed over to a media shop. Claudine Cheever, who has spent her entire ad career at creative players like Ogilvy & Mather, Goodby, Silverstein &…

Lowe Campbell Ewald Adds UNICEF U.S. Fund

Prevails in a review

Lowe Campbell Ewald, New York, has won new business for the U.S. Fund for UNICEF, an effort that supports the United Nation’s Children’s Fund’s work through fund-raising, education and advocacy…

GroupM's Maxus Wins NBCU Digital Duties

Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

Microsoft Splits Its Global Ad Business Between IPG and Dentsu

Total account revenue is estimated at $100 million

Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic…

Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales

Restructuring squeezes out CNN vet Greg D’Alba

On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will…

Live Without Your Phone 10 Minutes and Help a Child Living Without Clean Water

Unicef rewards brief smartphone sabbaticals

To raise awareness of the millions of children going without clean water each day, Unicef is challenging you to see how long you could deny yourself something as simple as…

MediaVest Is the U.S. Media Agency of the Year

Major account wins and a 30% revenue surge

The biggest phone call of MediaVest’s phenomenal 2013 began, curiously enough, with Honda’s Mike Accavitti chitchatting about the weather and asking MediaVest U.S. CEO Brian Terkelsen how his day was…

Carat Is the Big Winner in MasterCard's Global Media Review

Wins all but Latin America, which stays at UM

Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including…

Microsoft Launches Global Review of Marketing Services

Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

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