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Topic: MediaVest Worldwide

Type
Do NewFronts Really Affect TV Pricing? Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

May 12, 2013, 11:17 PM EDT

History Springs Into Action In the niche-driven world of cable, the guy-friendly network strives for growth and consistency

History will not be repeating itself this year. The cable network, which has increased market share while hanging on to a majority-male viewership, is taking big swings in 2013, as huge…

February 4, 2013, 3:57 AM EST

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