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Topic: MediaVest Worldwide

Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand

Community geofilters are highlighted

Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities. In each case, the ephemeral app's main image for the roadside billboards…

Do NewFronts Really Affect TV Pricing?

Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

History Springs Into Action

In the niche-driven world of cable, the guy-friendly network strives for growth and consistency

History will not be repeating itself this year. The cable network, which has increased market share while hanging on to a majority-male viewership, is taking big swings in 2013, as huge…

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