Topic: Mediaocean
Type
AOL's Armstrong Reflects on NewFront Season
Predicts an active market for Web video versus TV
AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…
AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars
Razorfish locks up ad deal during NewFront event, claims CEO Armstrong
The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far. The Web portal has lined up big names and even bolder claims as…
Pandora Audience Segments Synced to Mediaocean, Strata
Digital radio player hopes data deals spark more ad sales
Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at…
Eight Digital Trends to Watch in 2013
Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought
Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…
Advertisement
