Topic: MediaMath
Type
Facebook Exchange Rolls Into News Feed
Testing expansion with TellApart, MediaMath, Nanigans
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…
MediaMath Gets Into Mobile, Video Game With Tap.Me Buy
Ad tech firm fills out cross-channel capabilities
Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build.…
Buyers Bullish on Facebook Exchange
15 ad tech firms on board; most rave about platform's potential
News broke in June that Facebook was readying an ad exchange which would enable advertisers to target people of Facebook based on their Web surfing habits on other sites. Facebook…
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