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Topic: MediaMath

Yext Raises $50 Million

Likely to set IPO next year

New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects…

MediaMath Adds Twitter Integration

Programmatic ad buying goes social

Companies who use MediaMath’s TerminalOne programmatic ad buying service can now use their data to leverage the power of Twitter. MediaMath's Twitter Tailored Audience app will allow brands to input their…

Facebook Exchange Rolls Into News Feed

Testing expansion with TellApart, MediaMath, Nanigans

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…

MediaMath Gets Into Mobile, Video Game With Tap.Me Buy

Ad tech firm fills out cross-channel capabilities

Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build.…

Buyers Bullish on Facebook Exchange

15 ad tech firms on board; most rave about platform's potential

News broke in June that Facebook was readying an ad exchange which would enable advertisers to target people of Facebook based on their Web surfing habits on other sites. Facebook…

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