Advertisement

Topic: Medialink

Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World's Reckoning

Content and tech are a match made in Cannes

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the…

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

Finding talent that understands both

Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future…

21st Century Fox Hopes to Complete its Massive Media Review By Year's End

Spends about $1 billion in media annually

The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal. The latest search comes…

Medialink Brings Together 'Friends of the Company' for DCNF Kick-off

Gathering sets the stage for two weeks of NewFronts

Floor-to-ceiling windows at Glasshouse 21 on Manhattan's west side offered phenomenal views of the Hudson River and beyond during the Medialink NewFront Monday morning. The wide open space was packed with…

MediaLink's Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands

Attendees represent 'the most qualified focus group on the planet'

Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare Twitter @NeilCarty Age 37 What are some of the challenges brands face at SXSW as they try…

Presented by SMG/MediaLink
What’s Next: The Technology and Trends Breaking Through at CES this Year

Industry leaders on the standouts hitting Las Vegas

Presented by SMG/MediaLink
Why CES Matters: Understanding Technology's Influence on Today's Marketer

SMG, MediaLink and brand executives outline the mission to get the most out of CES

Here Are the Most Important Events for Any Ad Tech Addict Headed to CES

An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be…

The Amount of Questionable Online Traffic Will Blow Your Mind

The World Wide rip-off

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web…

Even at CES, Marketers Grapple With Innovative Advertising

Panel discusses recent election as example of cutting-edge marketing

President Obama may be the leader of the free world, but he may also be the leader of the advertising world. A few members of "The Future of Enhanced Advertising"…

Advertisement