Topic: mediahub

Why Buyers Aren't Panicking About All the TV Shows Getting Trimmed This Fall

Anything's better than 'canceled'

Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows.…

Executive Moves at Mullen Lowe's Mediahub Allow It to Set Sights on Expansion

Agency preps for U.K. launch

Keith Lusby has been named executive director of Mediahub's lead office in Boston. The agency, part of IPG's Mullen Lowe network, promoted Lusby from svp, group media director, as part…

California Avocado Commission Hires Mullen Lowe to Increase the Brand's Reach

Trade group wants to target younger consumers

Mullen Lowe will strive to reach "new audiences in new places" early next year when it launches its first work for the California Avocado Commission, an account the agency just…

ABC Television Is About to Pick a Digital Specialist for Its Online Media Buying

Moving away from general Wieden account

The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying…

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

Contenders for the company's media business will pitch next

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion. In the creative contest,…

Scotts Miracle-Gro Picks Mediahub to Handle Its Media Business

Agency succeeds MEC after review

Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals about…

The 12 Smartest Media Agency Execs in the Business Today

Adweek's 2013 Media All-Stars

Each year, Adweek’s reporters and editors identify 12 media agency executives who are responsible for the most pioneering and successful ideas on behalf of their clients. Hailing from such shops…

Martin Agency Reunites With Bootmaker

Shop to create ads for Hyperion line

Call it a comeback. Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots after…

Media Plan of the Year 2012

Adweek honors the most innovative and effective brand blueprints of the last year

With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year…