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Topic: MediaBrix

Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads

Timing is everything

Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer. And mobile banners' underlying issue…

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a…

Do Native Ads Work?

Survey asks consumers what they think of the format

Native ads are the buzzword of the moment in digital advertising, as many content publishers see them as the answer to the disappointments of standard display ads. Their champions say…

Lexus Goes Mobile With 'Draw Something'

Auto brand looks to Zynga game to tap young audience

Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began…

Mobile, Facebook App Users Prefer Ad-Supported Versus Paid

Standard banners fall flat, per MediaBrix/Harris Interactive

Of Facebook’s nearly 1 billion users, 235 million play games on the social network, and the App Center it launched in May attracts 150 million users each month. That’s a…

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