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Topic: MediaBrix

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Do Native Ads Work? Survey asks consumers what they think of the format

Native ads are the buzzword of the moment in digital advertising, as many content publishers see them as the answer to the disappointments of standard display ads. Their champions say…

November 5, 2012, 12:01 AM EST

Lexus Goes Mobile With 'Draw Something' Auto brand looks to Zynga game to tap young audience

Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began…

September 24, 2012, 9:00 AM EDT

Mobile, Facebook App Users Prefer Ad-Supported Versus Paid Standard banners fall flat, per MediaBrix/Harris Interactive

Of Facebook’s nearly 1 billion users, 235 million play games on the social network, and the App Center it launched in May attracts 150 million users each month. That’s a…

August 15, 2012, 9:00 AM EDT

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