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Topic: Mediabrands Publishing

The Battle to Own Branded Content

Creative, media and PR agencies vie to serve marketers in the burgeoning discipline

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling…

IPG Mediabrands Hires BBDO Execs to Run New Content Unit

Further blurring the line between media and creative businesses

IPG Mediabrands has launched a new unit that further blurs the line between media and creative agencies. Called Mediabrands Publishing, it will create videos and other quick-turnaround content for marketers that…

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