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Topic: Media

Sheryl Sandberg: Rethinking Marketing to Women

Marketers have the opportunity to speak to women in ways that debunk stereotypes

One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked,…

OMG, UM Win Heinz Media Duties

Replacing Dentsu Aegis, Cramer-Krasselt

H.J. Heinz has named two new media partners following a review that kicked off last November: Omnicom's OMG networks were awarded planning and buying responsibility for all international markets while…

UM Wins Build-A-Bear Workshop

Assignment spans North America and the U.K.

UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review. In the U.S. alone last year, the retailer spent more than $12 million in…

Bissell's Ad Review Enters Its Final Stage

Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

Samsung Electronics Calls Global Ad Review

Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

The Personalities Behind the Latest News Websites—An Explainer

Vox, The Intercept, FiveThirtyEight

'Tis the season for the personality-driven news site—and little wonder. A recent eMarketer study revealed that adults last year spent more time with digital media than TV, newspapers and magazines…

Capital N.Y. Is Rolling Out a Nearly $6,000 Annual Paywall

‘Must-reads’ come at a price

Four months ago, Allbritton Communications bought the three-year-old media and politics site Capital New York with the aim of transforming media in the Empire State the way the company’s Politico,…

Microsoft Launches Global Review of Marketing Services

Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

A Look at Some of the Key Media Bills Being Introduced

Testing the waters for support in an upcoming election year

Congress is winding down for the year, making it highly unlikely that any new laws will get passed; even nominations are having a tough time. There is still a question…

Adweek’s Bright Past, Big Future

Celebrating 35 years

Personally, I’ve always found anniversaries hard to swallow. They mark the inevitable passing of time and the inescapable advance of waistlines and those smarty-pants millennials. But for a brand—especially a media…

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