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Topic: Media

Adweek Project Isaac Launches to Celebrate Invention New awards program calls for entries from media, marketing, advertising and tech


As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia…

February 7, 2013, 9:18 AM EST

Genachowski Hits the Pause Button Effort to loosen media ownership rules on hold

More than two months after Federal Communications Commission chairman Julius Genachowski circulated an order proposing to lift the ban on owning a newspaper and radio station in a market, the…

February 5, 2013, 6:00 AM EST

Postal Service's Creative Search Continues Media shifts to another IPG shop

Media piece down, creative piece to go. The United States Postal Service, in a piecemeal do-over of its advertising review, has shifted its media responsibilities to UM, after 10 years at…

January 3, 2013, 11:44 AM EST

Portrait: Cutwater An agency that slices through the media clutter

Specs Who Founder, chief creative officer Chuck McBride (l.); president Christian Hughes What Advertising and digital communications agency Where San Francisco offices When Chuck McBride named his agency Cutwater, it was both a reminder…

November 29, 2012, 6:59 AM EST

Editor's Letter: The Long Recovery Potent media images remind us that many New Yorkers continue to struggle with the aftershock of Sandy

As a New Yorker, I’m finding it very hard to feel mentally recovered from Superstorm Sandy’s effects, with parts of the city still without power and many of our neighbors…

November 19, 2012, 12:01 AM EST

Media All-Stars A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

November 19, 2012, 12:00 AM EST

Eyes of the Storm Outlets hustle to cover Sandy, with digital, social taking the lead

Two nights after Hurricane Sandy assailed the mid-Atlantic, whipping up a corrosive stew of seawater and galeforce winds that rendered the lower third of Manhattan a sodden Dark Zone, Jon…

November 5, 2012, 12:01 AM EST

Stormy Weather: Analyst Downgrades Ad Market on Sandy Fears Storm may have cost media industry half a billion dollars

Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy. In disrupting local TV and radio broadcasts and…

November 1, 2012, 8:17 PM EDT

Fast Chat: Orion Holdings' Chief Brian McMahon On why media barter is going mainstream

The media barter business is booming: Over the past 19 months, Orion Trading has added more than two dozen U.S. clients to its barter operations. Brian McMahon founded Orion Holdings…

October 23, 2012, 1:03 PM EDT

Voice: West Coast, Meet East Coast Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

October 1, 2012, 11:32 AM EDT

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