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Topic: Media

Media All-Stars A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

November 19, 2012, 12:00 AM EST

Eyes of the Storm Outlets hustle to cover Sandy, with digital, social taking the lead

Two nights after Hurricane Sandy assailed the mid-Atlantic, whipping up a corrosive stew of seawater and galeforce winds that rendered the lower third of Manhattan a sodden Dark Zone, Jon…

November 5, 2012, 12:01 AM EST

Stormy Weather: Analyst Downgrades Ad Market on Sandy Fears Storm may have cost media industry half a billion dollars

Already looking rocky at the start of the fourth quarter, the media economy this week was dealt a staggering blow by Hurricane Sandy. In disrupting local TV and radio broadcasts and…

November 1, 2012, 8:17 PM EDT

Fast Chat: Orion Holdings' Chief Brian McMahon On why media barter is going mainstream

The media barter business is booming: Over the past 19 months, Orion Trading has added more than two dozen U.S. clients to its barter operations. Brian McMahon founded Orion Holdings…

October 23, 2012, 1:03 PM EDT

Voice: West Coast, Meet East Coast Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

October 1, 2012, 11:32 AM EDT

Data Points: Men and Tech A look at guys' attitudes toward the Internet, social media and technology, by demo

Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's…

September 27, 2012, 11:22 AM EDT

Courting Old Guys via Old(ish) Media Companies are going back to email basics when targeting mature males

In younger circles, email tends to get a bad rap as an older, low-fi medium. But the endurance of brands like DailyCandy and Thrillist would seem to indicate that when…

September 25, 2012, 6:11 AM EDT

Fashion (Week) Forward 'Adweek' turns its lens on media guys during New York's annual bacchanal of chic

Summer may have just ended, but fashionistas and designers alike are already gearing up for the return of warm weather.  Some of the biggest names in fashion hit runaways from…

September 24, 2012, 12:00 AM EDT

The Adweek 50 These are the people who make the machinery of media, marketing and technology hum

There are many (some might say too many) lists of power players in business, often studded with names from the worlds on which we report: media, advertising, entertainment, technology and…

September 17, 2012, 5:52 AM EDT

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