Media | Adweek Media | Adweek
Advertisement

Topic: Media

Former Strategy Chief at UM Lands at Heat Takes a top role at the S.F. shop

The former head of strategy at Universal McCann has taken a top role at Heat in San Francisco. Mike Barrett joins his new agency as managing director of communications strategy and…

July 23, 2013, 10:06 AM EDT

ADT Reviews Its Advertising Business Issues separate RFPs for creative, media, digital

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media…

July 9, 2013, 5:57 PM EDT

Ogilvy Adds Two More Grand Prix—in Outdoor and Media Paris wins for IBM boards, Amsterdam for funeral insurance ads

CANNES, France—After winning the Promo Grand Prix on Monday, Ogilvy & Mather picked up two more Grand Prix at the Cannes Lions festival here tonight, with its Paris office earning…

June 18, 2013, 3:30 PM EDT

The Marketer’s Guide to Reaching Millennials They are the medium

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…

June 10, 2013, 10:45 PM EDT

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

May 15, 2013, 6:22 AM EDT

Project Isaac Winners: Media

Magazine Publishing A Cool Video Idea, on Paper The CW Live Twitter Feed Working with agency OMD, millennial-skewing net the CW promoted its fall lineup by inserting paper-thin, 3G-equipped video screens into Entertainment…

May 12, 2013, 11:21 PM EDT

What's the Best Time of Day to Send an Email? Marketers need to know this

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…

March 27, 2013, 9:39 AM EDT

The Man Who Took on Nielsen PrecisionDemand's Jon Mandel

It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…

March 24, 2013, 11:39 PM EDT

PR Execs Are the New Stewards of Strategy Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…

March 17, 2013, 11:05 PM EDT

HSBC's Creative Review Ends in a Split Decision Grey, JWT and Saatchi to share business globally

HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi &…

March 8, 2013, 4:45 PM EST

Advertisement