Advertisement

Topic: Media Spending

Only Roster Shops Will Get a Crack at Coke's U.S. Media Account

Incumbent MediaVest competes with 3 of the brand's global partners

Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair. Incumbent MediaVest is competing against three agencies that handle Coke business overseas: MediaCom, Carat…

GMC Touts Precision in New Ads from Leo Burnett

Brand will double its media spending this year

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the…

Bloomin' Brands Shifts Its Media Account to a New Agency

Casual restaurant owner spends $150 million in media annually

Bloomin' Brands is moving on. After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has completed a review and shifted its media business…

North American Ad Spending Could Top Pre-Recession Levels This Year

Global spending will grow 5%, Carat predicts

Advertising spending in the U.S. could exceed pre-recession peak levels for the first time by the end of the year, according to new projections from Carat. The media planning firm…

ZenithOptimedia Expects Ad Spending to Rise in Each of the Next 3 Years

Growth due to the global economy’s progress

ZenithOptimedia predicts that global ad spending will rise 5.5 percent to $537 billion in 2014, up from $509 billion in 2013. The estimated growth is a reflection of the global economy’s…

GroupM Revises 2013 Global Ad Spending Downward

Eurozone woes blamed

GroupM revised its global 2013 ad spending forecast down to 3.4 percent growth to $507 billion, compared to the 4.5 percent increase predicted in December. GroupM said the revised global estimate…

Advertisement