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Topic: Media Spending

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ZenithOptimedia Expects Ad Spending to Rise in Each of the Next 3 Years Growth due to the global economy’s progress

ZenithOptimedia predicts that global ad spending will rise 5.5 percent to $537 billion in 2014, up from $509 billion in 2013. The estimated growth is a reflection of the global economy’s…

April 7, 2014, 1:21 PM EDT

GroupM Revises 2013 Global Ad Spending Downward Eurozone woes blamed

GroupM revised its global 2013 ad spending forecast down to 3.4 percent growth to $507 billion, compared to the 4.5 percent increase predicted in December. GroupM said the revised global estimate…

August 14, 2013, 12:04 PM EDT

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