Topic: media reviews

Chobani Says 'Creativity and Modern Thinking' Gave Horizon an Edge in Media Review

Client shifts account after 5 years with OMD

Chobani has chosen independent shop Horizon as its media agency of record after a competitive review. This news ends a nearly five-year relationship between the yogurt giant and Omnicom's OMD. "After…

Q&A: Michael Roth Looks Ahead at 2016's Challenges, Trends and Opportunities for IPG

From digital eclipsing TV to his interest in a Cuba office

In today's fourth-quarter earnings call, IPG CEO Michael Roth offered a cautiously optimistic outlook for 2016 after a 2015 in which the holding company beat its own expectations for organic…

The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

Consolidates with Publicis shop

Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.  After speculation last week that Kraft Foods Group was…

UM Lands CVS Media Account, the Agency's Second Big Win of the Summer

Fresh off adding Coke to the client roster

So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS…

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

Incumbents Rule in Media Pitches for Mercedes and Brand USA

But not so in CVS' creative search

For once, it was a good week for incumbents in account reviews—at least among media agencies. PHD, the media agency for Mercedes-Benz USA since 1999, retained its assignment, with annual media…