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Topic: media ratings council

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues

2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

Publishers Are Responding to Brands' Viewability Concerns

A discussion with Evolve Media president Brian Fitzgerald

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift…

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

Kellogg Data Exec Says Digital Ad Fraud Is Unacceptable

'Imagine you buy a dozen donuts, and you open the box and there’s one donut.'

During a panel discussion today about data validation at I-Com in Seville, Spain, Dean McRobie, chief technology officer for Omincom's data division, Annalect Group, offered an agency view on digital…

Fast Chat: Dr. Magid Abraham

comScore CEO talks viewability and the company's patent war

Like much of the ad industry, comScore cofounder and CEO Dr. Magid Abraham has been talking a lot about online ad viewability of late. Now he’s put that talk into…

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