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Topic: Media Rating Council

Google Sets New Viewability Standard for Web Ads

Company won' t charge brands for unseen banners, video

Google is looking to set the tone when it comes to making sure real people can actually see ads served on the Web. On Thursday, the company said that it will…

Advertisers Seem to Care More Than Publishers About Seeing Ads

Study says 2014 will be a big year for viewability

Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands would like to make sure people…

Ad Viewability Debate Disrupts the Marketplace

No guarantees

Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And that’s a big problem. Indeed,…

Advertisers Ready to Make an Impression

Web ad business finally moves to a new measurement standard, but it could get messy

In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once. As part of the Making Measurement…

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