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Topic: Media Planning

Adweek Podcast: Let's Talk About the Year's Best Media Plans

Plus exploding phablets and why cats are better than subway ads

Creative brilliance doesn't require a big budget—but it does require a big idea. And this week, we're looking at some of the year's best.   Some, like Netflix's #FU2016 campaign for House…

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

Strong alliances are critical for success

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we…

MediaCom Bolsters Digital With New Leadership, Including First 'Head of Knowledge'

It's been a busy year of taking on work won in 2014

Adweek's reigning U.S. media agency of the year, MediaCom, has made three senior additions to its domestic management team. Tamara Alesi and Andy Littlewood have been named managing partners. Alesi, who will…

General Mills Awards Global Media Duties to Mindshare

Move quickly follows agency's U.S. win amid consolidation

Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan. The consolidation at the agency, a unit of WPP's…

L'Oreal's Luxury Brands Make Shift in Comms Planning

Business goes to MEC, from Optimedia

It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal,…

This Media Agency Gets a Windfall Out of Bayer's Merck Deal

Bayer shop MediaCom adds Merck brands spending $150 million annually

Bayer HealthCare has shifted U.S. media planning and buying for its newly-acquired Merck consumer product line to MediaCom from Initiative, a Bayer executive confirmed. Annual media spending is estimated at $150…

Starcom Defends Another Key Account in A-B InBev

Brewer review comes amid shop's defense of Samsung

Another major Starcom account is in review. The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the…

Reckitt Benckiser Reviews Its Global Media Account

Expects to complete the process by year's end

Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately…

Two men stand in an Ace Hardware store.

Spark Wins Ace Hardware's Media Duties

SMG shop beats out 3 for $44 million account

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…

2013 Media All-Stars Call for Submissions

Deadline Is May 1

Adweek's 2013 Media All-Stars recognizes the most accomplished and powerful executives in media planning and buying. Adweek will profile 12 Media All-Stars, including Media Executive of the Year and Rising Star,…

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