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Topic: Media Planning

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Starcom Defends Another Key Account in A-B InBev Brewer review comes amid shop's defense of Samsung

Another major Starcom account is in review. The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the…

July 18, 2014, 4:59 PM EDT

Reckitt Benckiser Reviews Its Global Media Account Expects to complete the process by year's end

Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately…

August 2, 2013, 10:20 AM EDT

Two men stand in an Ace Hardware store.
Spark Wins Ace Hardware's Media Duties SMG shop beats out 3 for $44 million account

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…

May 15, 2013, 1:06 PM EDT

2013 Media All-Stars Call for Submissions Deadline Is May 1

Adweek's 2013 Media All-Stars recognizes the most accomplished and powerful executives in media planning and buying. Adweek will profile 12 Media All-Stars, including Media Executive of the Year and Rising Star,…

April 19, 2013, 6:57 PM EDT

Everything You Know About the Media Biz Is About to Change Programmatic buying will turn data jockeys into rock stars

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…

March 4, 2013, 10:07 PM EST

The 2012 Jay Chiat Awards for Strategic Excellence Adweek presents a slideshow of this year’s Gold Winners

Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning…

October 25, 2012, 9:04 PM EDT

New Yahoo COO to Be Based in New York Location would rekindle ties with Madison Avenue

Yahoo’s new chief operating officer Henrique de Castro isn’t slated to start until the middle of next month, according to All Things D, but when he does, he won’t be…

October 22, 2012, 4:39 PM EDT

CBS’ Poltrack Unveils New Media Planning Tool Advertising Week presentation to focus on TV word-of-mouth affinities

CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and…

October 3, 2012, 4:15 PM EDT

Calling All Media Plans! 'Adweek' now accepting submissions for the most innovative work in media planning

Adweek is now calling for submissions for Media Plan of the Year. This year we welcome all submissions from media agencies free of charge. Please submit your best work (from July…

May 29, 2012, 12:07 PM EDT

Initiative Named Media AOR for Roadside Attractions Will handle planning, buying and digital marketing operations

In the midst of Hollywood awards season, IPG's media agency Initiative will be working with an Academy Award-winning client. Initiative has announced that it will be the media agency of…

January 18, 2012, 3:04 PM EST

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