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Topic: media planning and buying

The Best Media Plans Are Those That Are Strong at the Core and the Edges

Advice and reflections from the Media Plan of the Year jury chair

So the judging is about to begin, as agencies polish up (or hurriedly write?) their final entries for Media Plan of the Year 2015, due this Friday, July 17. (If…

Prabhu Takes Top Media Role at Deutsch N.Y.

Succeeds longtime media chief Peter Gardiner

Deutsch has promoted agency partner Anush Prabhu to the new role of chief channel planning and investment officer in New York, following the exit last week of chief media officer…

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