Topic: Media Planning
Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…
Adweek's 2013 Media All-Stars recognizes the most accomplished and powerful executives in media planning and buying. Adweek will profile 12 Media All-Stars, including Media Executive of the Year and Rising Star,…
The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…
Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning…
Yahoo’s new chief operating officer Henrique de Castro isn’t slated to start until the middle of next month, according to All Things D, but when he does, he won’t be…
CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and…
Adweek is now calling for submissions for Media Plan of the Year. This year we welcome all submissions from media agencies free of charge. Please submit your best work (from July…
In the midst of Hollywood awards season, IPG's media agency Initiative will be working with an Academy Award-winning client. Initiative has announced that it will be the media agency of…
The promise of the Internet was a digital world in which the consumer was king. But in The Daily You, Joseph Turow, a professor of communications at the University of…
