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Rise of the Mobile Oligarchs Facebook and Twitter will shape the future mobile media economy

Mobile is the future. This statement is both undeniably true and, like any mantra, irritating the 300th time you hear it. Illustration: Davor Pavelic And you hear it a lot in my…

May 6, 2014, 5:52 AM EDT

Digital Publishers Are Fighting the Shift to Programmatic Pushing back against automated buying

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created…

October 14, 2013, 10:07 PM EDT

3 Key Questions About Twitter's Ads Before the IPO A slew of marketing experts weigh in

Can Twitter's mobile ads explode and become a revenue bedrock like they have with Facebook? Will Twitter ever attract Facebook's herd of direct-response marketers and local businesses? Should Twitter roll out a…

September 13, 2013, 4:23 PM EDT

BNY Mellon Review Meetings Set for Next Week [UPDATED] New CMO Judy Hu leads the search

A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full list…

August 28, 2013, 4:04 PM EDT

The Demise of Third-Party Cookies Could Help Premium Publishers Facebook and Google are well positioned

First Safari and now Firefox are blocking third-party companies from dropping cookies on publishers’ sites to protect users’ privacy. Those moves hurt revenues of the smaller publishers that depend on…

April 15, 2013, 10:11 PM EDT

Everything You Know About the Media Biz Is About to Change Programmatic buying will turn data jockeys into rock stars

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…

March 4, 2013, 10:07 PM EST

Why Native Ads Are Bad News for Some Agencies Publishers, clients pose a threat to creative shops

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…

January 8, 2013, 6:10 AM EST

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

December 17, 2012, 6:00 AM EST

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