Topic: Media Buying
Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…
Adweek's 2013 Media All-Stars recognizes the most accomplished and powerful executives in media planning and buying. Adweek will profile 12 Media All-Stars, including Media Executive of the Year and Rising Star,…
Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the lead…
It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…
The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…
Supposedly social advertising doesn’t generate sales. But Media intelligence company Aggregate Knowledge, which analyzes and attributes media buys, says otherwise. In a study of 25 campaigns that ran during the…
Social marketing firm Compass Labs has launched a Facebook and Twitter analytics platform with all the standard bells and whistles around social campaign performance, including reach and performance metrics and demographic…
In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e., the division charged with selling standard display…
Adweek is now calling for submissions for Media Plan of the Year. This year we welcome all submissions from media agencies free of charge. Please submit your best work (from July…
Google will announce in April an ad exchange direct deals marketplace, the company’s vp of new products and solutions Karim Temsamani said today during the Interactive Advertising Bureau’s Annual Leadership…
