Media Buying | Adweek
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Topic: Media Buying

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What the Publicis-Omnicom Merger Means to Media Owners Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

July 29, 2013, 5:25 PM EDT

Two men stand in an Ace Hardware store.
Spark Wins Ace Hardware's Media Duties SMG shop beats out 3 for $44 million account

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…

May 15, 2013, 1:06 PM EDT

2013 Media All-Stars Call for Submissions Deadline Is May 1

Adweek's 2013 Media All-Stars recognizes the most accomplished and powerful executives in media planning and buying. Adweek will profile 12 Media All-Stars, including Media Executive of the Year and Rising Star,…

April 19, 2013, 6:57 PM EDT

Starcom Joins Esurance Media Roster Havas retains direct-response duties

Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the lead…

April 5, 2013, 3:10 PM EDT

The Man Who Took on Nielsen PrecisionDemand's Jon Mandel

It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…

March 24, 2013, 11:39 PM EDT

Everything You Know About the Media Biz Is About to Change Programmatic buying will turn data jockeys into rock stars

The reason we spend so much time planning is because the consequences of making wrong media calls are very, very costly. We could buy media against the wrong target, wasting millions…

March 4, 2013, 10:07 PM EST

Study: Facebook Leads to 24% Sales Boost Social network brings new users at lower cost, per Aggregate Knowledge

Supposedly social advertising doesn’t generate sales. But Media intelligence company Aggregate Knowledge, which analyzes and attributes media buys, says otherwise. In a study of 25 campaigns that ran during the…

January 23, 2013, 7:30 AM EST

Compass Labs Profiles Fans, Followers Media Preferences Social firm pairs new Facebook badge with analytics platform

Social marketing firm Compass Labs has launched a Facebook and Twitter analytics platform with all the standard bells and whistles around social campaign performance, including reach and performance metrics and demographic…

November 15, 2012, 6:00 PM EST

Federated Media Shutters Standard Direct Sales Business Company to focus on programmatic buying, native ads

In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e., the division charged with selling standard display…

November 8, 2012, 8:00 PM EST

Calling All Media Plans! 'Adweek' now accepting submissions for the most innovative work in media planning

Adweek is now calling for submissions for Media Plan of the Year. This year we welcome all submissions from media agencies free of charge. Please submit your best work (from July…

May 29, 2012, 12:07 PM EDT

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