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Airbnb Hires a Global Media Agency Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

September 11, 2014, 6:00 AM EDT

Office Depot's Review Follows Merger With OfficeMax Retailers combined forces in November

Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year. The decision to close 400 stores by the end of 2016…

July 21, 2014, 1:06 PM EDT

Nestlé Begins Corporate Image Search as Digital Review Continues Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

May 30, 2014, 5:20 PM EDT

UM Wins Build-A-Bear Workshop Assignment spans North America and the U.K.

UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review. In the U.S. alone last year, the retailer spent more than $12 million in…

April 30, 2014, 3:01 PM EDT

The RFP Is Out in New Jersey's Lottery Review Ad budget projected at $22 million next year

The New Jersey State Lottery has issued a request for proposals in a review of its creative and media business. The advertising budget—including media spend and agency fees—is projected at $22…

April 23, 2014, 3:36 PM EDT

Direct General Shifts Media Business MediaCom inherits the account from Cramer-Krasselt

Direct General has shifted its media business to MediaCom in New York. Annual media spending for the car insurance company is estimated at $20 million. Cramer-Krasselt in New York had handled the…

January 9, 2014, 5:51 PM EST

Disney Moves $800 Million in Media Business to OMD Staffers from incumbent 4D will follow the business

In a stunning shift, OMD is taking on media responsibilities for Disney's movie business, according to sources. Annual media spending on the account is estimated at $800 million. As a result…

November 20, 2013, 11:21 AM EST

Nationwide Consolidates Its Media Account at UM Account previously was split among several shops

Nationwide kept its U.S. media business in the family by consolidating its at UM, a longtime roster shop. UM, out of its offices in New York and Detroit, will handle planning…

August 2, 2013, 11:46 AM EDT

Mindshare Retains HSBC's Global Media Account The bank's selection caps a 6-month review

It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative…

April 4, 2013, 1:00 PM EDT

Simmons Bedding Shifts Media Business to MEC It's deja vu for new marketing chief Jeff Willard

Simmons Bedding Co.’s new marketing head Jeff Willard is tapping a familiar partner to handle the company’s media planning and buying: MEC. Last May, when Willard was chief marketing officer at…

March 7, 2013, 5:30 AM EST

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