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Topic: media business

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Scotts Miracle-Gro Starts a Media Agency Search MEC under threat after holding on to business in 2012

Scotts Miracle-Gro is revieiwing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on January 9, sources said. WPP Group's MEC is…

December 19, 2014, 2:22 PM EST

Mindshare Wins Pitch for This Retailer's Account Nordstrom spends $40 million in media annually

Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year…

December 11, 2014, 12:48 PM EST

Coca-Cola Shifts Its Media Account in Mexico Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

November 4, 2014, 9:46 AM EST

Airbnb Hires a Global Media Agency Starcom wins pitch for the business

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could…

September 11, 2014, 6:00 AM EDT

Office Depot's Review Follows Merger With OfficeMax Retailers combined forces in November

Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year. The decision to close 400 stores by the end of 2016…

July 21, 2014, 1:06 PM EDT

Nestlé Begins Corporate Image Search as Digital Review Continues Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

May 30, 2014, 5:20 PM EDT

UM Wins Build-A-Bear Workshop Assignment spans North America and the U.K.

UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review. In the U.S. alone last year, the retailer spent more than $12 million in…

April 30, 2014, 3:01 PM EDT

The RFP Is Out in New Jersey's Lottery Review Ad budget projected at $22 million next year

The New Jersey State Lottery has issued a request for proposals in a review of its creative and media business. The advertising budget—including media spend and agency fees—is projected at $22…

April 23, 2014, 3:36 PM EDT

Direct General Shifts Media Business MediaCom inherits the account from Cramer-Krasselt

Direct General has shifted its media business to MediaCom in New York. Annual media spending for the car insurance company is estimated at $20 million. Cramer-Krasselt in New York had handled the…

January 9, 2014, 5:51 PM EST

Disney Moves $800 Million in Media Business to OMD Staffers from incumbent 4D will follow the business

In a stunning shift, OMD is taking on media responsibilities for Disney's movie business, according to sources. Annual media spending on the account is estimated at $800 million. As a result…

November 20, 2013, 11:21 AM EST

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