Topic: Media All-Stars 2011
The morphing of the media world from a flat landscape of traditional buys to a 3-D bazaar of ever-multiplying platforms has created a dazzling, and sometimes overwhelming, array of choices…
If the future of the media business is not just numbers, but ideas, then Starcom USA CEO Lisa Donohue is the industry's new authority. On first meeting Donohue, you'll see telltale…
Two years ago, Steve Kalb, svp and director of video investments at Mullen, plugged into something a lot of other media agencies are only now beginning to realize: The lines…
Frito-Lay had a problem: women weren't walking down the snack aisle in the grocery store anymore. Despite its lion's share of the salty snack market, shelves were being infiltrated by small…
In many ways, Initiative couldn't have a better salesman for performance-based compensation than Shane Ankeney. Before joining Initiative in May 2009, Ankeney had spent his entire 19-year career at creative agencies…
If Steve Kerho wasn't such a successful analytics geek, he might be a great science-fiction writer. A fan of the genre, Kerho--Organic's svp, strategy, media, and analytics--sees his role at…
Probably best not to tell Steve Minichini something isn't possible. TargetCast tcm's president of interactive marketing has built his career on the conviction that if the best tool or the…
Dunkin' Donuts made a splash this summer when it agreed to have its brand integrated, for the first time, into a social game, joining a growing number of companies trying…
Mark Burnett and Brian Terkelsen revolutionized the business of television over a slice and a beer. It was 1993 and Burnett, a former T-shirt hawker on Venice Beach, was looking…
When Mullen won the JetBlue account in June 2010, it went with a decidedly aggressive approach. But it didn't just go after competitors. Thanks to Mullen's Katie Thompson, who leads…
