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Topic: Media

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

Retailers turn to marketing to ignite business

One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle…

Accounts in Review: PHD Becomes a Leading Player on SC Johnson

Royal Caribbean completes creative search as media contest winds down

In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying around…

P&G, Largest Advertiser in the U.S., Is Putting Its North American Media Business in Review

Spending exceeds $2.6 billion

America's biggest ad spender is putting its North American media business into review, according to sources. Just five months after Procter & Gamble named Kristine Decker as its new U.S. media…

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

Contenders for the company's media business will pitch next

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion. In the creative contest,…

Accounts in Review: CVS' Media Search Follows a Creative Shift

Retailer splits searches but stays loyal to Pile + Co.

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile +…

Accounts in Review: Insurers Get the Urge to Search

New York Life follows Humana and MetLife

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, after…

Royal Caribbean's 4 Finalists Are Midsize Players

Going smaller after several years with JWT

The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design. In its initial request for proposals, the cruise line expressed a desire for…

Accounts in Review: Coke Joins the Long List of Media Searches

And Hershey expands its creative roster

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew 27…

Accounts in Review: The Media Searches Keep Piling Up

Visa, Coty on the hunt

As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their global…

Visa's Global Media Review Comes Amid Turnover in Marketing

OMD is the primary incumbent

Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying. Earlier this week, Antonio Lucio, Visa's chief brand officer, said he was…

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