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Topic: Media

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

November 21, 2014, 1:57 PM EST

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down Sprint's fast-track review is also nearly complete

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of…

November 14, 2014, 12:52 PM EST

MDC's Assembly Creates and Fills a New Strategic Role Paul Beck leads research operation

Paul Beck is joining Assembly, the MDC-owned media agency launched earlier this year, in the new role of director, strategic services. Beck was most recently chief operating officer at MDC's social…

November 13, 2014, 11:06 AM EST

Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

How a New York Office Building Next to a Kmart Became a Magnet for Celebrities HuffPost, Facebook and Billboard made 770 Broadway an A-list destination

About a century ago, New York's 770 Broadway—the building where Adweek, as well as sister titles Billboard and The Hollywood Reporter, can be found—housed the bustling Wanamaker's department store, which…

November 10, 2014, 12:02 AM EST

Accounts in Review: NBA, Brown-Forman Pick Finalists Selections expected shortly in Sprint, New York Lottery

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the…

November 7, 2014, 12:24 PM EST

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up JCPenney, Outback Steakhouse parent Bloomin' Brands seek media agencies

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new…

October 31, 2014, 11:36 AM EDT

JCPenney Reviews Its Media Business After More Than a Decade With OMD Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

October 24, 2014, 5:25 PM EDT

Accounts in Review: A-B InBev, Tiffany Complete Media Searches Infiniti, meanwhile, lingers for another week

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its…

October 24, 2014, 12:09 PM EDT

Maxus' U.K. Chief is the New Global Boss Lindsay Pattison replaces Vikram Sakhuja

Lindsay Pattison, CEO of Maxus in the U.K., is the new global chief of the WPP Group shop. Pattison replaces Vikram Sakhuja, who will remain in an undisclosed position within GroupM,…

October 16, 2014, 11:12 AM EDT

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