Media | Adweek Media | Adweek
Advertisement

Topic: Media

Buying Is Also Part of A-B InBev's Media Review Brewer spent $575 million in media last year

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search. A-B InBev first reached out to media agencies in the spring before…

September 5, 2014, 1:02 PM EDT

Ashley Furniture Taps McCann as Creative Lead Compass Point Media will plan media

Ashley Furniture HomeStore has selected McCann Erickson as the chain’s new lead strategic, creative and social agency, the company confirmed. The Interpublic Group agency pitched the account with corporate sibling Compass…

June 12, 2014, 1:13 PM EDT

Sheryl Sandberg: Rethinking Marketing to Women Marketers have the opportunity to speak to women in ways that debunk stereotypes

One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked,…

June 8, 2014, 8:11 PM EDT

OMG, UM Win Heinz Media Duties Replacing Dentsu Aegis, Cramer-Krasselt

H.J. Heinz has named two new media partners following a review that kicked off last November: Omnicom's OMG networks were awarded planning and buying responsibility for all international markets while…

May 14, 2014, 2:55 PM EDT

UM Wins Build-A-Bear Workshop Assignment spans North America and the U.K.

UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review. In the U.S. alone last year, the retailer spent more than $12 million in…

April 30, 2014, 3:01 PM EDT

Bissell's Ad Review Enters Its Final Stage Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

April 29, 2014, 3:57 PM EDT

Samsung Electronics Calls Global Ad Review Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

April 24, 2014, 10:34 AM EDT

The Personalities Behind the Latest News Websites—An Explainer Vox, The Intercept, FiveThirtyEight

'Tis the season for the personality-driven news site—and little wonder. A recent eMarketer study revealed that adults last year spent more time with digital media than TV, newspapers and magazines…

April 20, 2014, 9:49 PM EDT

Capital N.Y. Is Rolling Out a Nearly $6,000 Annual Paywall ‘Must-reads’ come at a price

Four months ago, Allbritton Communications bought the three-year-old media and politics site Capital New York with the aim of transforming media in the Empire State the way the company’s Politico,…

January 20, 2014, 10:22 PM EST

Microsoft Launches Global Review of Marketing Services Company spends some $1 billion on media annually

The timing of Microsoft's global marketing services review is curious, given that the company is still searching for a new global CEO. Sources expect the new chief executive to have a…

January 13, 2014, 9:09 PM EST

Advertisement