Topic: Media
By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…
Magazine Publishing A Cool Video Idea, on Paper The CW Live Twitter Feed Working with agency OMD, millennial-skewing net the CW promoted its fall lineup by inserting paper-thin, 3G-equipped video screens into Entertainment…
Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…
It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…
Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…
HSBC has split up its global creative business. After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi &…
As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia…
More than two months after Federal Communications Commission chairman Julius Genachowski circulated an order proposing to lift the ban on owning a newspaper and radio station in a market, the…
Media piece down, creative piece to go. The United States Postal Service, in a piecemeal do-over of its advertising review, has shifted its media responsibilities to UM, after 10 years at…
Specs Who Founder, chief creative officer Chuck McBride (l.); president Christian Hughes What Advertising and digital communications agency Where San Francisco offices When Chuck McBride named his agency Cutwater, it was both a reminder…
