Topic: mDialog
Type
Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons
Media giants join mDialog initiative
Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…
Apple's Music Tech Firm Looks to Push Into TV Ads
Gracenote aims to make advanced and social TV ads a reality
Given then the meteoric growth of second-screen TV viewing, coupled with the excitement surrounding Web-connected TV, advertisers are drooling over the possibilities of advanced TV advertising. Of course, so was…
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