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Topic: mDialog

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Google's Acquisition Shows It's Hungry for More Digital Video Advertising Buys mDialog to serve promos across screens

Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as…

June 19, 2014, 1:45 PM EDT

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…

April 11, 2013, 1:58 PM EDT

Apple's Music Tech Firm Looks to Push Into TV Ads Gracenote aims to make advanced and social TV ads a reality

Given then the meteoric growth of second-screen TV viewing, coupled with the excitement surrounding Web-connected TV, advertisers are drooling over the possibilities of advanced TV advertising. Of course, so was…

January 16, 2013, 3:18 PM EST

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