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Topic: MDC Partners

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Crispin Porter + Bogusky Taps Ralph Watson for CCO Role in Boulder Part of the agency’s restructuring

MDC Partners' Crispin Porter + Bogusky has named Ralph Watson chief creative officer for its Boulder office. His hire follows the departure of the agency’s worldwide CCO, Rob Reilly, in…

April 14, 2014, 3:44 PM EDT

Crispin Porter + Bogusky Expands Its Digital Leadership Account director Evan Russack becomes the No. 2 digital exec

Crispin Porter + Bogusky has deepened its digital leadership with the appointment of Evan Russack to executive director of digital. Russack, who previously was an account director, becomes the No. 2…

April 11, 2014, 11:32 AM EDT

Kirshenbaum Bond Senecal Gets a Social Media Buddy Fellow MDC shop Attention joins KBS' group

Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners. Attention, a social media shop that MDC acquired in 2009, will now…

March 7, 2014, 1:27 PM EST

Innocean USA Hires a Chief Growth Officer Chad Saul reenters the agency fold after MDC

Chad Saul is getting grounded again. After more than a year of working at a holding company (MDC Partners) and consulting, Saul this week joins Innocean USA as chief growth officer,…

February 17, 2014, 6:00 AM EST

Kao USA Launches Creative Review Splits with Kirshenbaum Bond Senecal

Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to Nielsen.…

February 14, 2014, 9:50 AM EST

Crispin Attributes 10% Staff Cut to Arby's, Microsoft The former left in November and the latter uses the shop less

Crispin Porter + Bogusky trimmed its U.S. staff by 10 percent, a cut that stems chiefly from the loss of Arby's and shrinkage in the agency's Microsoft business. In a statement,…

January 16, 2014, 12:24 PM EST

2013 U.S. Agency of the Year: 72andSunny Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

December 8, 2013, 9:47 PM EST

Doner Expands Marketer Relationship Perkins work opens door to Marie Callender's

Doner has expanded a key marketer relationship via its media department.
 The agency, which has handled creative and media responsibilities on the Perkins restaurant chain since 2011, will now also plan…

January 15, 2013, 11:03 AM EST

American Laser Skincare Finds Lead Shop Brand looks to expand marketing efforts

In rethinking its marketing efforts, American Laser Skincare aims to become less tactical and more expansive. Previously, the company relied mainly on search engine optimization, affiliate marketing and digital display ads,…

November 6, 2012, 1:28 PM EST

Smithfield Foods Hires New Creative Shop Shift covers Smithfield, Gwaltney brands

Doner is getting into the pork business. The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot dogs,…

October 26, 2012, 1:59 PM EDT

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