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Topic: MDC Partners

MDC Acquires the Agency Behind Volvo's 'Epic Split' Campaign

Forsman & Bodenfors will work closely with CP+B

MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo's…

Assembly Hires New Digital Chief

Jeff Liang replaces Alan Smith at MDC media network

Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March. Liang was previously svp, media lead at Starcom…

KBS Charts New Course With an Eye Toward Growing Its International Footprint

Global CEO on subtle changes, Keds campaign

As 2015 began, Guy Hayward joined MDC Partners' KBS in New York as its first global chief executive officer. His mission: revitalize an agency that had gained a reputation for…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

As Out-of-Home Ad Sales Grow, MDC Launches EnPlay

Startup leverages digital, traditional outdoor messaging

Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company. EnPlay is led by partners Lauren Barbara, Connie Garrido…

MDC Founder Miles Nadal Is Paying the Company Back $21 Million

Result of SEC inquiry

Former MDC Partners chief Miles Nadal has already paid the company back $8.6 million and owes an additional $12.7 million in the wake of the SEC inquiry into his expenses,…

MDC Founder Miles Nadal Quits Amid SEC Investigation

Additional $2 million in questionable expenses recently identified

Just how bad are the findings of the SEC's investigation of MDC Partners' founder Miles Nadal? That's the question looming over the company after he quit unexpectedly this week, along…

MDC's Top Exec, Now Under SEC Scrutiny, Was Reimbursed for Nearly $1 Million in Expenses Last Year

Holding company covered Nadal's travel, lodging and more

Though it remains unclear exactly which of MDC Partners CEO Miles Nadal's personal expenses are being probed by the SEC, a recent corporate statement sheds some light on his company-subsidized lifestyle. In…

MDC Partners' Stock Plummets After News of SEC Probe Into CEO's Expenses

Agency holding company dropped bombshell on investor call

The share price of MDC Partners, the holding company that includes Crispin Porter + Bogusky and 72andSunny, has plummeted this morning on news of an SEC investigation into the CEO's…

Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

Jennifer Hohman joins agency from IPG Mediabrands

Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global…

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