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Topic: MDC Partners

Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

Jennifer Hohman joins agency from IPG Mediabrands

Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global…

American Legacy Shifts Its Media Business to a New Shop

MediaCom's loss is Assembly's gain

Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually. The assignment includes both traditional and digital media responsibilities.…

Crispin Turns to a Frenemy to Create Infiniti Ads in China

Gets help from sister shop and pitch rival Anomaly

To handle a key market for its new global Infiniti business, MDC Partners' Crispin Porter + Bogusky has turned to a rival, albeit one from the same holding company. Until Crispin…

MDC's Assembly Gets Bigger Through Another Merger

This time Doner Media becomes part of the operation

MDC Partners is merging media units again. Seven months after TargetCast merged with RJ Palmer to create Assembly, Assembly is absorbing Doner Media, the media planning and buying arm of Doner.  The…

Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model

Dan Kelleher and Jonathan Mackler are the new co-CCOs

New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role. Dan Kelleher, an executive creative director at Grey in New York,…

Lori Senecal Named President, CEO of the MDC Partner Network

Ed Brojerdi takes the reins of kbs+

Lori Senecal, CEO of Kirshenbaum Bond Senecal + Partners, has been named president and CEO of the MDC Partner Network. Ed Brojerdi, president and chief creative officer at kbs+, will…

Social Ranking Site Creates a New Battleground for Agency Egos

Pivotstack tallies audiences, and Ogilvy's on top

Does Ogilvy & Mather have the best online presence of any advertising agency in the world? Yes, according to a new site that ranks shops based on the size of…

UM Wins Build-A-Bear Workshop

Assignment spans North America and the U.K.

UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review. In the U.S. alone last year, the retailer spent more than $12 million in…

Crispin Porter + Bogusky Taps Ralph Watson for CCO Role in Boulder

Part of the agency’s restructuring

MDC Partners' Crispin Porter + Bogusky has named Ralph Watson chief creative officer for its Boulder office. His hire follows the departure of the agency’s worldwide CCO, Rob Reilly, in…

Crispin Porter + Bogusky Expands Its Digital Leadership

Account director Evan Russack becomes the No. 2 digital exec

Crispin Porter + Bogusky has deepened its digital leadership with the appointment of Evan Russack to executive director of digital. Russack, who previously was an account director, becomes the No. 2…

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