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Topic: MCNs

Machinima Rebrands With a TV-Leaning Strategy

It hopes marketers will spend more money on a familiar model

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an…

How YouTube's New Arrangements With MCNs Work

Networks can take more responsibility for copyright violations

In the last week or so, YouTube has been reaching out to the various networks that operate businesses on the platform, implementing new procedures for how these companies handle copyright…

YouTube Has a Talk With Creators About Content Rights

Company implements new procedures for partners, networks to adhere to policies

YouTube has been reaching out to various creators and multichannel networks (MCNs) in an effort to iron out the company’s policies on issues like copyrighted material, music rights and digital rights management.…

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