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Topic: MCNs

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

And how to get consumers' attention

  brightcove.createExperiences(); As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine…

These 4 Multichannel Networks Plan to Capitalize on the Cord-Cutting Generation

A glimpse into NewFronts strategies

By now, it's a given that millennials—some of them having cut the cord, others never having had a cord to cut—are consuming an unprecedented crush of video content on a…

As eSports Goes Mainstream, The CW Is the Latest TV Network to Get in the Game

It's no longer a niche product

Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV…

Machinima Rebrands With a TV-Leaning Strategy

It hopes marketers will spend more money on a familiar model

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an…

How YouTube's New Arrangements With MCNs Work

Networks can take more responsibility for copyright violations

In the last week or so, YouTube has been reaching out to the various networks that operate businesses on the platform, implementing new procedures for how these companies handle copyright…

YouTube Has a Talk With Creators About Content Rights

Company implements new procedures for partners, networks to adhere to policies

YouTube has been reaching out to various creators and multichannel networks (MCNs) in an effort to iron out the company’s policies on issues like copyrighted material, music rights and digital rights management.…

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