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Topic: MCM

Type
Agency's Pizza Stunt Gets Stomach-Turning Case-Study Video BETC delivers themed pies for French TV station

Pizza is geek bait, says BETC Euro RSCG. Bait for what? For the French TV channel MCM's new programming lineup. How so? The agency teamed with a pizza maker to…

June 11, 2012, 11:33 AM EDT

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