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Topic: Mckinney

Cramer-Krasselt Beats the Odds to Keep Porsche In a rare case, incumbency has its rewards

Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with…

May 21, 2013, 12:51 PM EDT

Royal Canin Turns to McKinney for Branding First work, a digital effort, to break next month

Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag. Historically, the company’s marketing has been modest and…

April 19, 2013, 4:20 PM EDT

Nicholson Builds Team at McKinney in N.Y. Leicht, Benjamin join as creative directors

In Jonny Leicht and Jake Benjamin, McKinney’s New York ecd Peter Nicholson thinks he has found some trusted lieutenants. Leicht and Benjamin are the first creative directors hired by Nicholson, who…

April 15, 2013, 3:32 PM EDT

Nationwide Reviews Media Business UM, McKinney are incumbents

Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet…

March 28, 2013, 10:53 AM EDT

Meet the Porsche Final Five Creative review enters its final stages

Five agencies remain in the hunt for Porsche Cars North America's creative account. Sources identified the shops as McKinney in Durham, N.C.; Droga5 in New York; Crispin Porter + Bogusky in…

February 13, 2013, 3:43 PM EST

Ad Agency Person Looks Just Like Morning Television Person Savannah Guthrie's doppelgänger works at McKinney

What a resemblance! Nicole Kuhnlein, a senior producer at North Carolina ad agency McKinney, was on the Today show this morning because she looks exactly like Savannah Guthrie. Kuhnlein, 33,…

December 12, 2012, 1:53 PM EST

LendingTree Selects Creative Agency New shop's first work is expected in March

Five months after hiring a media agency, LendingTree has found a new lead creative shop. Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign…

September 7, 2012, 12:09 PM EDT

Mini Cooper Selects Semifinalists Agency visits to begin in two weeks

Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern & Partners is…

February 10, 2012, 6:01 PM EST

Ad of the Day: Lenovo A skydiving laptop must boot up quickly or face certain death

Frustrated with the sluggish boot speed of your laptop? Lenovo suggests chucking it out of an airplane with an elaborate parachute rig set to deploy if, and only if, the…

July 19, 2011, 11:17 AM EDT

McKinney makes game about homelessness

If you were $10 away from living on the streets, would you pocket money from your kid's birthday card? If you could only afford to pay one bill, would it…

February 14, 2011, 12:24 PM EST

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