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Topic: Mckinney

YouTube Videos Celebrating North Carolina Are Blank in Clever Protest of Anti-LGBT Law

McKinney campaign criticizes HB2

North Carolina's House Bill 2, which requires the state's residents to use public restrooms associated with their birth gender, is seeing plenty of backlash from the corporate and creative worlds,…

Nationwide Drops McKinney as Its Agency of Record After a 7-Year Relationship

Intends to 'move in another direction' creatively

Insurance giant Nationwide has parted ways with its creative agency of record, McKinney, after nearly seven years. "Nationwide works with a number of creative agencies to support our business needs," a…

Travelocity's Roaming Gnome Settles Down at a New Agency

Campbell Ewald wins business, gets visit from the mascot

Less than three months after Travelocity announced plans to part ways with the agency that created its now iconic Roaming Gnome, the online travel service named Campbell Ewald as its…

McKinney Names Chief Strategy Officer and N.Y. Managing Director

New leadership in agency's 2 offices

Today McKinney announced two major changes to its leadership team: the hiring of Kerry Fitzmaurice as managing director in New York and the promotion of Walt Barron to chief strategy…

Travelocity Wants to Replace the Agency That Created the Roaming Gnome

Splits with McKinney, launches review

The Roaming Gnome is looking for a new home. Travelocity launched a creative review to replace McKinney, which has done two tours of duty working for the online travel agency. The…

'Dead Kid Ad' Notwithstanding, Roster Shops Didn't See Nationwide CMO's Exit Coming

Matt Jauchius leaves after 9 years

Matt Jauchius' demise at Nationwide surprised roster shops like McKinney and Ogilvy & Mather even though it came after a public pummeling of the brand's "dead kid" Super Bowl ad. Jauchius…

CarMax Awards Its Media Business

Horizon wins pitch against OMD, Vizeum

CarMax has awarded its media planning and buying business to Horizon Media, the automotive retailer confirmed.  The selection came after a review in which OMD and Vizeum were the other finalists,…

Nationwide Will Air 2 Very Different Ads During the Super Bowl

One features a comic, another supports a cause

As it turns out, Nationwide's appearance during the Super Bowl will be a double feature. Not only will the insurance company air this fun ad featuring Mindy Kaling, from McKinney, it…

Mindy Kaling's Funny Fantasies Come True in Nationwide's Super Bowl Spot

What she'd do if she were invisible

Nationwide is charging into its first Super Bowl since 2007, and not with recent frontman Peyton Manning, but with a seemingly less likely spokesperson—Mindy Kaling, the talent behind Fox's sitcom…

CarMax Picks Its Next Lead Agency

Brand spends $60 million in media annually

CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed. The company spends about $60 million in media annually. The selection came after a review in…

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