Topic: Mckinney

Why Seeking Untapped 'White Space' Is a Dangerous Trap for Marketers

Appeal to customers' universal needs with one-of-a-kind creative

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space." Jonathan Cude Alex Fine Yes,…

This Agency Created a Fake '90s Boy Band to Protest North Carolina's Bathroom Law

McKinney got the group back together for one last show

In April, North Carolina agency McKinney registered its disapproval of House Bill 2, the law requiring all residents to use public restrooms corresponding to the gender on their birth certificate,…

How This Man Duped a String of Ad Agencies and Almost Got Away With It

Serial fraudster Bill Grizack said exactly what they wanted to hear

The advertising model was broken, and Bill Grizack knew how to fix it. "At The Variable, it was my job to invent the future of creative advertising strategy," his LinkedIn profile…

CarMax Campaign Goes for Earnest Humor With New Spokesman Andy Daly

McKinney work directed by Shawn Levy

If you've seen Comedy Central's Review then you know comedian Andy Daly's wonderfully dry, earnest delivery and that's exactly what he's employing in a new campaign for CarMax. The new spots,…

Ad Strategist Sentenced to 5-7 Years in Prison for Faking $269 Million in Client Contracts

Bill Grizack deceived multiple agencies, costing dozens of jobs

WINSTON-SALEM, N.C.—"There are certain politicians in this country who could probably take notes from this man. ... I've never seen anything quite like this." With those words, North Carolina Superior Court…

YouTube Videos Celebrating North Carolina Are Blank in Clever Protest of Anti-LGBT Law

McKinney campaign criticizes HB2

North Carolina's House Bill 2, which requires the state's residents to use public restrooms associated with their birth gender, is seeing plenty of backlash from the corporate and creative worlds,…

Nationwide Drops McKinney as Its Agency of Record After a 7-Year Relationship

Intends to 'move in another direction' creatively

Insurance giant Nationwide has parted ways with its creative agency of record, McKinney, after nearly seven years. "Nationwide works with a number of creative agencies to support our business needs," a…

Travelocity's Roaming Gnome Settles Down at a New Agency

Campbell Ewald wins business, gets visit from the mascot

Less than three months after Travelocity announced plans to part ways with the agency that created its now iconic Roaming Gnome, the online travel service named Campbell Ewald as its…

McKinney Names Chief Strategy Officer and N.Y. Managing Director

New leadership in agency's 2 offices

Today McKinney announced two major changes to its leadership team: the hiring of Kerry Fitzmaurice as managing director in New York and the promotion of Walt Barron to chief strategy…

Travelocity Wants to Replace the Agency That Created the Roaming Gnome

Splits with McKinney, launches review

The Roaming Gnome is looking for a new home. Travelocity launched a creative review to replace McKinney, which has done two tours of duty working for the online travel agency. The…