Topic: Mckinney
Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag. Historically, the company’s marketing has been modest and…
In Jonny Leicht and Jake Benjamin, McKinney’s New York ecd Peter Nicholson thinks he has found some trusted lieutenants. Leicht and Benjamin are the first creative directors hired by Nicholson, who…
Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet…
Five agencies remain in the hunt for Porsche Cars North America's creative account. Sources identified the shops as McKinney in Durham, N.C.; Droga5 in New York; Crispin Porter + Bogusky in…
Five months after hiring a media agency, LendingTree has found a new lead creative shop. Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign…
Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern & Partners is…
Frustrated with the sluggish boot speed of your laptop? Lenovo suggests chucking it out of an airplane with an elaborate parachute rig set to deploy if, and only if, the…
